If you think Amitabh Bachchan is bigger than Abhishek Bachchan or for
that matter Aishwarya Rai Bachchan is bigger than her husband, then
you need to do some rethinking.

The latest TAM AdEx report for 2008 shows Abhishek as a celebrity in
his own right.

The actor has maintained his position (at number 10) in the top 10
list of celebrities endorsing products on television in 2008.

What's surprising is that his gorgeous wife and his famous father are
nowhere in the list.

In 2007, Big B was fourth while Aishwarya was ninth in the list.