Home > Headline News




IDEA's Abhishek Bachchan ad campaign wins award
Story By: Businessofcinema.com Team updated on: 30/04/09









MUMBAI: IDEA Cellular's brand campaign with brand ambassador Abhishek Bachchan
has been adjudged the 'Best Celebrity Endorsement of the Year' at the first
edition of NDTV Tech Life Awards.

The trophy was jointly received by Bachchan and IDEA Cellular chief marketing
officer Pradeep Shrivastava.

IDEA's tagline 'What an idea, Sirji!' has generated tremendous recall value for
the brand, amongst the masses.

Bachchan said, "I am happy to associate with a brand which is young, humane and
is a Champion in its category. IDEA's communication is simple, effective and
appealing to the masses and classes. It has given me an opportunity to connect
with my countrymen and offer simple solutions to complex issues prevalent in our
society. It is encouraging to see that my role in this communication has
inspired people, and is recognized by the industry."

Shrivastava added, "We are delighted to receive the NDTV Tech Life Awards in its
very first year of inception. This recognition reflects the success of our
campaign with our Brand Ambassador, which is aimed at demonstrating the power of
an idea by looking at mobile telephony and what it can do, in a way that's
fresh, imaginative and elevating".

In all the IDEA campaigns Bachchan plays the spokesperson who gives an idea to
solve a complex problem with surprisingly simple solution, through the power of
mobile telephony.