Thank u for the respond. But would you give some reference regarding the articles about BPTO or something that I can read. Be very honest with you....I have a little understanding about the concept of BPTO, so what I need is something that can guide me to learn the logical process on how to juggle the raw data to become a readable information. Thank you .....

Adhitya Nugraha <adhitya.nugraha@...> wrote:

Dear Mr Liem,


In this case, your boss are correct, you better use BPTO rather than conjoint because only price and brand which involve on your research.
I think it would be difficult if you do manually, because in BPTO you have to calculate simulation number.
Better you use BPTO software.
Maybe you can ask your regional people in other country, ussualy research agency have licence on BPTO software.


Regards,


Adhitya Nugraha
Marketing Intelligence Division
Medifarma Lab, Inc.
Jakarta - Indonesia





________________________________

From: Statisticians_group@... on behalf of Taufiqul Halim
Sent: Fri 10/6/2006 3:05 PM
To: Statisticians_group@...
Subject: [Statisticians_group] Brand Price Trade-Off Analysis


Hello all statisticians,

My name is Taufiqul Halim, now i am working in a research agency in Indonesia.
I have a little problem with Trade-off analysis, especially in the matter of a Brand-Price trade-off Analysis.I dont know how to run the Brand-Price Trade-Off analysis, The primary data has been collected through face to face interview with the selected respondents with the structured questioner provided bellow;:

                Price1        Price2        Price3         ...        PriceN
Brand1       ---                ---             ---              ...         ---
Brand2       ---                ---             ---              ...         ---
...
Brandn       ---                ---             ---              ...         ---
No choice

Where each respondent will give the rank of choices.
at first, i have planned using conjoint analysis, but my boss told me to run with  BPTO analysis instead. I have no idea how to process it step by step or manually.....
So, would that be possible for you to give me an easy guidline on running that method? Thank you for your time and consideration .

PS: at the moment I'm using SPSS 14

Thanks

Liem


________________________________

Get your own web address for just $1.99/1st yr <http://us.rd.yahoo.com/evt=43290/*http://smallbusiness.yahoo.com/domains> . We'll help. Yahoo! Small Business <http://us.rd.yahoo.com/evt=41244/*http://smallbusiness.yahoo.com/> . 

---

Do you Yahoo!?
Everyone is raving about the all-new Yahoo! Mail.