Cyber Quiz: Website Watch-59: Edelman Annual Trust Barometer

The Edelman Annual Trust Barometer "tracks the attitudes of 1500
opinion leaders around the world-- which institutions, companies,
sources of information they trust, what drives that trust the
credibility of institutions, sources of information and the drivers
of trust." Opinion leaders are defined "as being between
35-64 years, college educated with a household income of more than
$75,000 or equivalent and report a significant interest and
engagement in the media, economic and policy affairs."

"Global opinion leaders' institutions (business, government,
media) and figures of authority (CEOs, heads of state) is being
supplanted by a personal web of trust that includes
<colleagues>,<friends and family>, <a person like yourself>
as well as independent experts such as doctors and academics,"
according to the sixth annual Edelman Trust Barometer
(January 24, 2005, New York). Check it at

http://www.edelman.com/

Dr D.C.Misra
February 4, 2005