That is really an angry call!
I hope all who are criticizing new Indian Post logo have great credentials proof
points of being good designers apart from their degrees. Honestly if we start to
debate good design and bad design in this country can we say designs produced by
the blue blooded designer will all fall into good design category? The new
controversial (within design community) logo, I feel, is very old fashioned,
naive and simplistic. A logo suitable for any Post company!

I want to clarify one point about earlier identity of India Post designed by
Late Prof R K Joshi, who is one of the finest calligraphers typographers and
designers of India.

He designed identity for Indian Post in 1989. For those who are not aware please
see the identity developed by him. (attached file)
Or visit following links to see the logo and signage.

OLD LOGO
http://en.wikipedia.org/wiki/Image:India-Post-logo.svg

As Uday pointed out the bigger problem that Indian Post needs to tackle- their
customer and employee experience. Logo is a small part of total brand
experience. If they improve the whole experience, we may start liking this logo!
By the way, My experience with ICICI and Citi bank is more or less similar to
Uday's experience with Indian post. Here, you do not even get a file or a human
being to catch! And if you forget your pin you do not exist!! Neither you can
call a government official or minister to solve the problem! Just that one gets
to experience air-conditioned, glossy environment.

Unmesh
Philips Design
IDC,PD89


From: designindia@... [mailto:designindia@...] On
Behalf Of deepak pathania
Sent: Wednesday, October 01, 2008 2:22 PM
To: designindia@...
Subject: Re: [SPAM]Re: [designindia] INDIA POST launches new logo!


would the real slim shady please stand up, please stand up, please stand up.

just to be complete in info now, whos done the logo?

regards

Deepak Pathania
Creative Consultant

Founding Director
DESIGN INTERVENTION India Pvt. Ltd.
_______________________________
2nd floor, Z-40, M.R.colony,
opp Raheja college, Relief road,
Nr. S.N.D.T college, Santa Cruz west,
Mumbai-400054

(Ph) +9122 65072239 +912265072252
www.designintervention.biz

----- Original Message -----
From: Pudi Ravi Krishna
To: designindia@...<mailto:designindia%40yahoogroups.co.in>
Sent: Wednesday, October 01, 2008 11:40 AM
Subject: [SPAM]Re: [designindia] INDIA POST launches new logo!

"Well, I would infact say yes. The India Post campaign. I did the entire
corporate identity manual, but the execution was a little disappointing. I
see now, I should have been more assertive at the time, but these I feel are
big organizations and they have their own set of issues and problems to look
at. I feel it could have been very successful if implemented well. Another
was one with the Indian railways, but anyway, its all history now!"

-R K JOSHI

in response to the question "Were any of the projects a disappointment for
you?"

Source Link: R K Joshi: Interview
Design in India, Series on design teachers in India
http://www.designinindia.net/design-thoughts/teachers/r-k-joshi/interview.html

--
warm regards
Pudi Ravi Krishna
Hyderabad
09989802868
---

[Non-text portions of this message have been removed]

[Non-text portions of this message have been removed]


________________________________
The information contained in this message may be confidential and legally
protected under applicable law. The message is intended solely for the
addressee(s). If you are not the intended recipient, you are hereby notified
that any use, forwarding, dissemination, or reproduction of this message is
strictly prohibited and may be unlawful. If you are not the intended recipient,
please contact the sender by return e-mail and destroy all copies of the
original message.


[Non-text portions of this message have been removed]