The crisis of confidence in competing in the global mindset comes from the
traditional feudal mindset of "Serving the Master". We are satisfied when
someone else contributes to our wealth, that someone else might be the
government , A funding agency, A corporate house, or a charitable
organization.

Not that India does not have the monetary resources or knowledgebase to
produce world class technology, products or services. We lack focus on and
commitment to developing key areas of excellence that can compete in the
global marketplace. Given the right environment and work culture, Indians
have risen to the top of global corporations.

Having worked with innovation teams within many global corporations, I have
realized that they key to success in developing globally competitive products
is to tune the innovation process to the culture, behaviors and needs of the
markets in which one wants to compete. Technological innovation alone does
not help organizations succeed. How these technologies are translated into
local context is what determines its ultimate success. Succesful global
companies are continually tuned into the voice of their consumer. It is not
difficult for Indian managers and business owners to develop a culture of
tuning into their consumer's life. When end-users of products play a role in
defining the products, the organization develope the capability to make
investments in innovation that is meaningful to the marketplace.

I can understand the frustration of Sudhir, when he says, "I feel we
> are out of our depths to understand and change that..since thats how
> these companies are set up." On my part, I have been trying to do my bit by
reaching out to the Indian industry through writing papers (wrote a few articles
in Business World) and facilitating Industry workshop (did a couple at IDC and
through NID). I am hoping to reach out further and more regularly, so that
atleast someone begins to liesten.

Thanks

Uday

In nidesign@..., "Sudhir Sharma" <sudhirelephant@y...>
wrote:
> Hi Uday welcome to the group,
>
> What u say is very right...we have been working with many IT domain
> clients and recently met up with a big company in Delhi....the story
> is same....all doing very well and great..but all supporting
> companies from west and really competing with them...they all
> compete with other indian companies in supporting them. I feel we
> are out of our depths to understand and change that..since thats how
> these companies are set up...but still a few of them seem to have
> the vision at least.
>
> I am in Hanoi (Vietnam) from 8th till 11th and then in Singapore
> (11th till 15th may)...will like to meet up anyone from this group
> in that region. Do mail me suhdir@e... or sms +91
> 98220 93832. Or if u know any Nidians in that region do let me know.
>
> regards
> Sudhir Sharma
> Elephant Design
> GD 1983