dear  hrridaysh
pl. register my name as a participant for integrated platform strategies.
payment will follow.
regards

nadkarni

--- On Thu, 2/5/09, Hrridaysh Deshpande <hridayesh_deshpande@...> wrote:
From: Hrridaysh Deshpande <hridayesh_deshpande@...>
Subject: **designindia** Integrated Platform Strategies - Workshop
To: designindia@...
Date: Thursday, February 5, 2009, 7:12 AM














Confederation of Indian Industry and



Elephantversity Institute of Innovation



Presents



Integrated Platform Strategies - Workshop



Friday, February 13, 2009, 9.00 AM to 6.00 PM



Hotel Deccan Rendezvous, Off Apte Road, Pune 411004



Hi!



Confederation of Indian Industry and Elephantversity Institute of

Innovation as a part of India Design Festival

(www.indiadesignfes tival.org <http://www.indiades ignfestival. org/> )

presents Design Innovation Workshop.



Date Friday, 13th February 2009



Time 9.00 AM to 6.00 PM



Venue Hotel Deccan Rendezvous, Off Apte Road, Pune



Charges Rs. 2, 500 per person



Discounts for students / academics / more than 3 people from one company



Many of the traditional drivers for business success including the ways

and means of competing are radically changing. The new climate for

innovation promises to have a profound and lasting impact on

organizational form and business management processes at a strategic,

operational and inter-organizationa l level, not least, in the area of

business planning activity.



The one-day intensive workshop session explores through in depth

case-illumination, the strategic and operative benefits of an integrated

platform approach to business planning processes and practices.



Topics



· Defining what is a platform?



· Innovation Types



· Aggregate Project (Portfolio) Planning



· Outlining through case illustration a range of platform

typologies such as Technology Platforms (OEM), Design Platforms (ODM),

Service Platform (OSeM), Communications Platforms, Brand Platforms (OBM)

and Systemic Innovation Platforms (OSM).



· Providing a set of 'competence- based criteria' which can be

used to evaluate if a platform is indeed a platform, and has the power

and potential to be strategically significant for a business.



· Strategic Asset



· Competitive Benefit



Delivery



The workshop will be delivered with the help of in-depth case

illustration in a lectures / presentations format. There will be

intensive group work followed by group presentations & discussions



Who Should Attend?



Engineers, Marketers, Economists, Business Strategists, Business

Managers, Brand Managers, designers, owners of SME's



Facilitators:



Peter McGrory is the Professor of Design Management & Leadership School

of Design, University of Art & Design Helsinki TaiK. Along with his

position as Professor of Design Management at the School of Design at

the University of Art & Design Helsinki TaiK, and Director of the

Finnish Design Management Institute, Professor McGroryʼs current

research interests involve, amongst others, exploring the breadth and

strategic potential of integrated platform strategies as a basis for

gaining and sustaining competitive advantage in international markets.



Markku Salimäki, is the Director of the International Design Business

Management Programme, Helsinki School of Economics HSE. Having graduated

from the Helsinki University of Technology HUT (Industrial Management)

in 1973, Markku worked in different managerial positions in the Finnish

Ceramic and Glass Industry. He commenced his doctoral studies at HSE in

1992, completed his Licentiate Degree in 1996, and Doctor of Science

degree in 2003. Markku is Director of the Multi-Disciplinary IDBM

Program.



We look forward to participation from your side. Please direct any

queries you have to me.



Best wishes!



Hrridaysh Deshpande



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