Hi all

Renown designer Hartmut Esslinger along with Jossey-Bass has written a book
called "A Fine Line: How Design Strategies Are Shaping the Future of
Business" which was released last month. It talks about innovation from
designer's point of view.

Brandchannel says "Its meticulous and relevant insights—citing real world
examples and companies—on everything from innovation and industrial-cultural
colonialism to originality and manufacturing plants, offer branding
enthusiasts a unique understanding of how design influences the entire
production process and beyond".

For more details and sample chapters see:

http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0470451025,descCd-author\
Info.html

About Hartmut Esslinger:

Hartmut Esslinger is the founder of frog design, inc., a leading global
innovation firm, and one of the most respected designers and business
consultants in the world. Esslinger founded frog design in his native
Germany and sparked a design revolution. His work has defined the modern
consumer aesthetic with such revolutionary products as the Apple Macintosh
computer, Sony's Trinitron television, Lufthansa's brand and fleet image,
Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand
aesthetic. His designs are in the Museum of Modern Art and the Whitney
Museum in New York. He is also Founding Professor of the Hochschule für
Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the
University of Applied Arts in Vienna, Austria.

[I have not read the book yet... this is for information only]

Regards

Sagarmoy Paul, New Delhi


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