Dear Anshuman,
thanx for sharing ur views on the subject. Currently i am working as a creative supervisor (3D animation)at DQ Entertainment, a 1500 animator strong company based in Hyderabad. For me it's been a great learning experience so far. Working closely with foreign animation directors/professionals, got to learn a lot about setting production pipelines and improving production values. But the biggest learning happens through informal interactions with them, where we discuss cost effective and time effective design, using constraints of the 3D medium** to our advantage through smart design, developing contents for different target audience from all accross the world as well as identifying newer markets.
thanx for sharing ur views on the subject. Currently i am working as a creative supervisor (3D animation)at DQ Entertainment, a 1500 animator strong company based in Hyderabad. For me it's been a great learning experience so far. Working closely with foreign animation directors/professionals, got to learn a lot about setting production pipelines and improving production values. But the biggest learning happens through informal interactions with them, where we discuss cost effective and time effective design, using constraints of the 3D medium** to our advantage through smart design, developing contents for different target audience from all accross the world as well as identifying newer markets.
**this is not applicable for mega budget feature length films but often the most crucial factor for animated tv series
Apart from providing production services these stodios are also sharing production costs for episodic animation and have a profit sharing arrangement with the client production companies. This is particularly interesting. Many of us are under the impression that they are playing safe and are not intersted in anything but providing production services. On the contrary this co-production arrangement tells a diiferent story and the model has been hugely successful all over the world. So now the onus is on us to show them one successful (in terms of quality,TRP and,business ) model emerging from the domestic market to encourage them in plunging into it.
Some success stories are slowly emerging from the desi toon scene. The experience in production pipeline, production values as well as model of conceiving knowing the constraints which we get to learn by working closely with international experts will take us a longway in cracking our domestic market with Desi Toons.
From my experience from the last FICCI seminar in Delhi, I am not very hopeful about the one they are organising in this city. But hyderabnad being the venue could make a huge difference. let's see.
Looking forward to hear more from you.
Wish u a very very happy and prosperous new year
cheers
prasun
Anshuman Singh <anshumansingh@...> wrote:
Some time back, while in US, I watched a documentary by a well-known
New York Times Journalist, Thomas Friedman on Outsourcing to India.
Instead of the usual India bashing, he presented an interesting
perspective on the Outsourcing. How is it effecting Indian culture,
and how the it benefits both ways (and also topics like Outsourcing
reducing terrorism).
Amongst lot of people he interviewed (Premji, Nilekani) he interviewed
an animation and gaming company in Bangalore.
The spin the animation company had on this issue was like this...
They recruit people (although generalised) people who comes from
families traditionally rooted in sculpture and tanjore paintings... So
the animation film (on Bal-Krishna) takes it's inspiration from
traditional Indian art. It's taking it to next levels.
The voice overs are done by actors from Hollywood (given the potential
international appeal of Bal - Krishna, amongst kids).
Similarly, the gaming industry though outsourced it's work to India
stands to benefit from the sales of these games (especially by rising
middle classes) in countries where middle class has increased buying
powers due to out-sourcing.
You can catch a glimpse of this hour long documentary at
http://www.nytimes.com/videopages/2004/05/26/opinion/20040526_INDIA_VIDEO.html?oref=login
(Biography- http://www.nytimes.com/ref/opinion/FRIEDMAN-BIO.html)
Regards
Anshuman
Consultant (User Experience)
MindTree Consulting
On Wed, 29 Dec 2004 13:51:13 +0530, Sridhar Dhulipala <s.dhuli@...> wrote:
>
> Prasun and others, just in case you haven't already seen this, check
> out - "Animation India 2005 from Jan. 12 to 13". For the report go to
> - http://www.hindu.com/thehindu/holnus/006200412290311.htm
>
> Regards,
>
> Sridhar Dhulipala
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