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Design and management education   Message List  
Reply | Forward Message #5417 of 13658 |
Re: [designindia] Design and management education

Very interesting, Professor Rao, I too have problems with the tables and request
the web links or the file in secure format.

regards

Deepankar Bhattacharyya
Images Communications
NID 1970-76



M P Ranjan <ranjanmp@...> wrote: Dear Prof. Rao

The paper is very interesting but the tables at the bottom are
unfortunately scrambled at my end and therefore not usable. Could you
kindly send me the web-link or the file itself, if possible, in Word or
PDF format ,directly to my mail ID.

Thank you.

M P Ranjan
from my office at NID
2 November 2006 at 11.20 am IST


Prof M P Ranjan
Faculty of Design
Head, Centre for Bamboo Initiatives at NID (CFBI-NID)
Chairman, GeoVisualisation Task Group (DST, Govt. of India) (2006-2008)
Faculty Member on Governing Council (2003 - 2005)
National Institute of Design
Paldi
Ahmedabad 380 007 India

Tel: (off) 91 79 26623692 ext 1090 (changed in January 2006)
Tel: (res) 91 79 26610054
Fax: 91 79 26605242

email: ranjanmp@...
web site: http://homepage.mac.com/ranjanmp/
web domain: http://www.ranjanmp.in
On 02-Nov-06, at 10:24 AM, Achutha Rao wrote:

> Designing Learning
> Paul Eickmann
> Alice Kolb
> David Kolb
>
>
> The rhythm of loss of integration with environment and
> recovery of union not only persists in man, but
> becomes conscious with him; its conditions are
> material out of which he forms purposes. Emotion is
> the conscious sign of a break, actual or impending.
> The discord is the occasion that induces reflection.
> Desire for restoration of the union converts mere
> emotion into interest in objects as conditions of
> realization of harmony. With the realization,
> material of reflection is incorporated into objects as
> their meaning. Since the artist cares in a peculiar
> way for the phase of experience in which union is
> achieved, he does not shun moments of resistance and
> tension. He rather cultivates them, not for their own
> sake but because of their potentialities, bringing to
> living consciousness an experience that is unified and
> total. In contrast with the person whose purpose is
> esthetic, the scientific man is interested in
> problems, in situations wherein tension between the
> matter of observation and of thought is marked. Of
> course he cares for their resolution. But he does not
> rest in it; he passes on to another problem using an
> attained solution only as a stepping stone on which to
> set on foot further inquires.
>
> (Dewey 1934 p.
> 15-16)
>
> In this passage from his last book, Art as experience,
> John Dewey uses his concept of the experiential
> learning process to describe differences between
> artistic and scientific learning styles. In this essay
> we will explore the differences between artistic and
> scientific education and compare the learning styles
> of management students at the Weatherhead School of
> Management as reported by Boyatzis and Mainemelis
> (2000) and BFA graduates from the Cleveland Institute
> of Art. We will examine the process of learning to
> design a learning space and its potential as an
> educational process that integrates artistic and
> scientific learning.
>
> COMPARING EDUCATION IN MANAGEMENT AND THE ARTS
> Our observations of the way the educational process is
> conducted in art schools and management schools reveal
> some striking differences that in many ways illustrate
> Dewey’s description of the artistic and scientific
> learning process. A first awareness of these
> differences came as we were preparing a learning style
> workshop for art students. We asked what readings
> should we give and Paul Eickmann said, “You know, for
> art students learning is not text driven.” This stood
> in dramatic contrast with management education which
> is almost entirely organized around texts that deliver
> an authoritative scientific discourse. The scientific
> basis of the management curriculum was established in
> 1958 by an influential Carnegie Foundation report that
> sought to improve the intellectual respectability of
> management education by grounding it in three
> scientific disciplines; economics, mathematics, and
> behavioral science. The text driven approach of
> management education contrasts with the experiential
> learning process of
> demonstration—practice—production—critique that is
> used in most art classes. This process is repeated
> recursively in art education while management
> education is primarily discursive with each topic
> covered in a linear sequence with little recursive
> repetition. Management education focuses on telling
> while art education emphasizes showing. It tends to
> emphasize theory while art education emphasizes
> integration of theory and practice. Art education
> focuses on the learners’ inside-out expression while
> management education spends more time on outside-in
> impression. Most of the time in management classes is
> spent conveying information with relatively little
> time spent on student performance, most of which
> occurs on tests and papers. In art classes the
> majority of the time is spent on student expression of
> ideas and skills. Art education tends to be
> individualized with small classes and individual
> attention while management education is organized into
> large classes with limited individualized attention.
> An assistant dean at the Columbus College of Art and
> Design who majored in music as an undergraduate and
> later got an MBA, contrasted the three hours a week he
> spent in individual tutorial with his mentor with the
> shock he experienced in entering a tiered MBA
> classroom of 200 students. Such a markedly different
> approach to education is further articulated by the
> Dean of Academic Affairs of Art Academy of Cincinnati:
> “Artistic process is not either about artist or
> producing an art work. It is about the whole process
> of engaging in a creative process. You don’t separate
> the pencil, the paper, or canvas from that process.
> Art is an holistic process that begins with the
> teacher taking the student’s hand to teach how to hold
> a pencil.”
>
> Table 1. Comparison of Art Education and Management
> Education
> ART EDUCATION MANAGEMENT EDUCATION
> Aesthetic Scientific
> Demo-practice-production-critique Text driven
> Recursive Discursive
> Theory and practice Theory
> Showing Telling
> Expression Impression
> Individualized Batched
> Diverse Faculty Abstract Faculty
>
> A concrete example of the holistic approach to
> education is manifested in the students’ artwork
> exhibited at Annual Bachelor of Fine Art Review that
> takes place in early spring as part of the graduation
> requirement. The BFA Review is a forum where the
> graduating students exhibit their artwork with themes
> of their own choosing along with artist statements
> that summarize the process and content of their
> artwork. Students are also required to submit their
> art portfolios presented to the audience in a unique
> way where viewers can experience the breadth of
> activities that took place from beginning to the end
> of students’ art production process. The review is
> conducted in an open conversational mode among
> student, faculty and a general audience. The overall
> content of the review evolves around how successfully
> a particular student has integrated in his/her art
> piece the clarity of concept, effective manipulation
> of various media, technical skills and successful
> communication of an intended message. Finally, art
> education tends to be represented by faculty members
> with diverse learning styles whereas management
> education tends to favor specialized faculty members
> with an abstract learning orientation. The
> implication of such a difference in the learning
> environment can be significant. The art environment is
> receptive to students’ with diverse learning styles
> whereas the management environment favors abstract
> students. While in the art environment, students are
> challenged to function in diverse learning modes thus
> emphasizing the dialectical tensions inherent in the
> learning process, management students are cut off from
> this dialectical tension necessary for integrated
> learning to occur as a result of emphasis placed on
> abstract and specialized modes of learning.
>
> LEARNING STYLES AND THE LEARNING SPACE
> Experiential learning theory builds on Dewey’s concept
> of experiential learning integrating his model with
> other experiential learning theorists, Kurt Lewin,
> William James, Jean Piaget, Carl Jung and Paulo
> Freire. Experiential learning theory defines learning
> as "the process whereby knowledge is created through
> the transformation of experience.” (Kolb 1984, p.
> 41). The learning model portrays two dialectically
> related modes of grasping experience--Concrete
> Experience (feeling) and Abstract Conceptualization
> (thinking)--and two dialectically related modes of
> transforming experience--Reflective Observation
> (reflecting) and Active Experimentation (acting).
> Individual learning styles are determined by an
> individual's preferred way of resolving these two
> dialectics. Integrated learning is a process involving
> a creative tension among the four learning modes that
> is responsive to contextual demands. This is
> portrayed as an idealized learning cycle or spiral
> where the learner "touches all the bases"--feeling,
> reflecting, thinking, and acting--in a recursive
> process that is responsive to the learning situation
> and what is being learned.
>
> The Learning Style Inventory is a simple self
> assessment tool designed to help learners describe
> their preferred style of learning by ranking their
> preferences for feeling, thinking, acting and
> reflecting. The dialectic poles of grasping
> experience via feeling or thinking and transforming
> experience via acting or reflecting define a two
> dimensional learning space. Learners’ scores on the
> LSI place them in one of nine distinct regions of the
> learning space, each of which is associated with a
> specific process of learning from experience. These
> regions are named for the points of the compass and
> are divided into specialized learning regions and
> integrative learning regions.
>
> The learning process in specialized learning regions,
> NW, NE, SE, and SW, strongly emphasizes one pole of
> the feeling/thinking dialectic and one pole of the
> acting/reflecting dialectic. Individuals in the NW
> region learn primarily through acting and feeling. In
> the NE region learners emphasize reflecting and
> feeling. In the SE region learners emphasize
> reflecting and thinking. In the SW region individuals
> learn through thinking and acting.
>
> In the integrative learning regions, N, E, S, W, and C
> the learning process integrates the poles of one or
> both of the two dialectics. The learning process in
> the N region integrates acting and reflecting in
> feeling. In the E region the learning process
> integrates feeling and thinking in reflecting. In the
> S region learners integrate acting and reflecting in
> thinking. In the W region the learning process
> integrates feeling and thinking in action. In the
> Central region learners have an integrative approach
> to learning that balances feeling, thinking, acting,
> and reflecting.
>
> COMPARING LEARNING STYLES OF ART AND MANAGEMENT
> STUDENTS
> Tables 2 and 3 show how the learning styles of art and
> management students are distributed in the learning
> space. Art students are concentrated in the feeling
> oriented northern regions of the learning space while
> management students are concentrated in the thinking
> southern regions. 37.8% of art students are in the
> north regions while 22.5% are in the south. 45.7% of
> management students are in the south regions with
> 21.2% in the north. There are more art students in
> the eastern regions than in the western regions (36.0%
> to 27.2%). There are more management students in the
> western regions than the eastern regions (36.3% to
> 30.4%). 63`% of art students have integrating
> learning styles compared to 56% of management
> students. Among art students the SW region is the
> least populated (1.8%) while the least populated
> region for management students is the NE (5.1%).
> 10.2% of management students are in the balancing
> central region while 14.4% of art students are there.
> Boyatzis and Mainemelis found correlations between
> abstract learning styles and grades and GMAT;
> indicating a bias toward abstraction in evaluation and
> selection practices. For BFA graduates there was no
> relationship between grades and learning style.
>
> LEARNING STYLES OF BFA GRADUATES IN DESIGN
> Since the purpose of this conference is to explore the
> potential of the concept of design
> as an integrative perspective on management and
> management education, we were particularly interested
> in the learning styles of C IA students who majored in
> design. Table 4 shows the learning style distribution
> of design majors. The design department has five areas
> of concentration: illustration, medical illustration,
> interior design, industrial design and graphic design.
> The table indicates that, 20.3% of design students are
> in the balancing central region. Of the 16 BFA
> graduates in the central region 13 are majoring in
> design. 60.8% of design students have integrating
> learning styles.
>
> A faculty member in the Design Department at the Art
> Academy of Cincinnati described the nature of design
> as follows: “In design, the subject is given to us.
> Our work is to take whatever is given to us and
> transform it into an idea that communicates the
> desired message in a most successful way. For example,
> if we are given a set of subjects such as a table and
> a banana that do not belong together, we have to turn
> them into the surprising and the unexpected.”
>
> His words illustrate the foundation of design as an
> integration of the artist’s inside out expression to
> given outside-in specifications and objectives. Such
> integration occurs in the dynamic process of resolving
> the dialectical tension between the concrete and
> abstract, reflective and active modes of learning. If
> we take the stance of management education as design,
> we may be able to see that artist’s dilemma in coming
> up with the most inventive, insightful and effective
> solution to the problems at hand, are no different
> than the challenges managers face in their daily
> tasks. A shift to a more integrated learning
> environment may in fact improve the managers’ ability
> to be creative and effective in solving problems and
> situations in various arenas.
>
> IMPLICATIONS FOR MANAGEMENT EDUCATION
> While the 1958 Carnegie Foundation report was
> successful in establishing a scientific basis for
> management education, beginning in the late1980’s MBA
> programs received intense criticism for being too
> focused on abstract learning. MBA graduates were
> viewed as: “(1) too analytical, not practical and
> action oriented; (2) lacking interpersonal and in
> particular communication skills; (3) parochial, not
> global in their thinking and values; (4) having
> exceedingly high expectations about their first job
> after graduation… (5) not oriented toward information
> resources and systems; and (6) not working well in
> groups.”
> (Boyatzis Cowen and Kolb 1995, p 4) The implication
> of this critique is that management is as much art as
> science and that learning in the feeling oriented
> northern regions of the learning space is as important
> as learning in the thinking oriented south. As a
> result management education should supplement its
> strong emphasis on the development of analytic and
> quantitative skills with an equally strong emphasis on
> feeling oriented people skills. At Weatherhead, for
> example, programs in action learning, the development
> of emotional intelligence, and teamwork have been
> added to the curriculum. Design as a framework for
> the integration of the artistic and scientific
> perspectives holds great potential for rising above
> the either-orneriness that has characterized the
> two-culture debate by focusing on the creative synergy
> that can result from integration of the true and the
> beautiful.
>
>
>
> REFERENCES
>
> Boyatzis, R. E., & Mainemelis, C.(2000). An empirical
> study of the pluralism of learning and adaptive styles
> in an MBA program. Department of Organizational
> Behavior, Case Western Reserve University, Cleveland,
> OH. Working Paper, WP 00-1.
> Boyatzis, R. E., Cowen, S. S., & Kolb, D. A. (1995).
> Innovation in professional education. San Francisco:
> Jossey-Bass.
> Dewey, J. (1934). Art as experience. New York:
> Perigee.
> Kolb, D. A. (1984). Experiential learning: Experience
> as the source of learning and development. New Jersey:
> Prentice-Hall.
>
>
>
>
> Table 2. Learning Styles of CIA, BFA Graduates
> (N=111)
> NW
> Feeling—Acting
>
> 12.6%
> N
> Feeling
> Acting—Reflecting
> 16.2%
> NE
> Feeling—Reflecting
>
> 9.0%
> W
> Acting
> Feeling—Thinking
>
> 11.7%
> C
> Feeling
> Acting + Reflecting
> Thinking
> 14.4% E
> Reflecting
> Feeling—Thinking
>
> 13.5%
> SW
> Thinking—Acting
>
> 1.8%
>
> S
> Thinking
> Acting—Reflecting
> 7.2% SE
> Thinking—Reflecting
>
> 13.5%
>
> Table 3. Learning Styles of MBA students (N=1286)
>
> NW
> Feeling—Acting
>
> 10.1%
>
> N
> Feeling
> Acting—Reflecting
> 6%
> NE
> Feeling—Reflecting
>
> 5.1%
>
>
> W
> Acting
> Feeling—Thinking
>
> 13.5%
>
> C
> Feeling
> Acting + Reflecting
> Thinking
> 10.2%
> E
> Reflecting
> Feeling—Thinking
>
> 9.3%
>
>
> SW
> Thinking—Acting
>
> 12.7%
>
> S
> Thinking
> Acting—Reflecting
> 17%
> SE
> Thinking—Reflecting
>
> 16%
>
>
>
>
>
> Table 4. Learning Styles of CIA BFA design graduates
> (N=64)
>
>
>
> NW
> Feeling—Acting
>
> 14.0%
>
> N
> Feeling
> Acting—Reflecting
> 12.5%
> NE
> Feeling—Reflecting
>
> 10.9%
>
>
> W
> Acting
> Feeling—Thinking
>
> 7.8%
>
> C
> Feeling
> Acting + Reflecting
> Thinking
> 20.3%
> E
> Reflecting
> Feeling—Thinking
>
> 15.6%
>
>
> SW
> Thinking—Acting
>
> 3.1%
>
> S
> Thinking
> Acting—Reflecting
> 4.6%
> SE
> Thinking—Reflecting
>
> 10.9%
>
>
>
> prof P Achutha Rao
> PD, IDC, First Batch
>
>
>
>
> _______________________________________________________________________
> _____________
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Thu Nov 2, 2006 1:19 pm

deepankar.post
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Forward
Message #5417 of 13658 |
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Designing Learning Paul Eickmann Alice Kolb David Kolb The rhythm of loss of integration with environment and recovery of union not only persists in man, but ...
Achutha Rao
rao_achutha
Offline Send Email
Nov 2, 2006
5:01 am

Dear Prof. Rao The paper is very interesting but the tables at the bottom are unfortunately scrambled at my end and therefore not usable. Could you kindly send...
M P Ranjan
ranjanmp
Offline Send Email
Nov 2, 2006
5:57 am

Very interesting, Professor Rao, I too have problems with the tables and request the web links or the file in secure format. regards Deepankar Bhattacharyya ...
deepankar bhattacharyya
deepankar.post
Offline Send Email
Nov 2, 2006
1:19 pm

attachment with this mail.. ... From: "Praveen Nahar" <pnahar@...> To: <designindia@...> Sent: Thursday, November 02, 2006 11:20 PM Subject:...
Praveen Nahar
naharp
Offline Send Email
Nov 2, 2006
6:03 pm

Hi Ranjan, The article prof Rao posted seems to be from one of the many Position Papers from Managing as Designing workshop held in 2002 at Weatherhead School...
Praveen Nahar
naharp
Offline Send Email
Nov 2, 2006
6:43 pm

Dear Praveen I got the pdf from Prof Rao. Your mail did not have an attachment. Thanks for the link, I will check it out later in the day. With warm regards M...
Ranjan M P
ranjanmp
Offline Send Email
Nov 3, 2006
3:12 am

Dear Mr. Achutha, It was nice reading. Does this means that Designers need not have to take up management lessons? They are better off, due there creative...
Sharad Dahake
ssdahake
Offline Send Email
Nov 3, 2006
7:39 am

Hi Sharad, Very relevant question and cute also. Keep it up. "I once heard (from MBA graduate) that MBA students are taught to empower or boss around to get...
siddharth Dash
siddharth_dash
Offline Send Email
Nov 3, 2006
12:45 pm

Dear Sharad Dahake Designers can become managers, but managers can not become designers. I believe designers need to learn to manage people and design and...
Achutha Rao
rao_achutha
Offline Send Email
Nov 5, 2006
3:00 pm

Dear Prof. Achutha Rao, I do believe we need to manage "people" and not just design or projects. For your information, some of our India LG designers go...
Sharad Dahake
ssdahake
Offline Send Email
Nov 6, 2006
5:54 am

Here's a relevant article on management currently up on rediff. Corporate management is now learning its lessons from the Bhagavad Gita after doing its course...
samson mathai
msamson68
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Nov 6, 2006
11:15 am

Attachement option seems to have been disabled by moderator of this list. Praveen ... From: Ranjan M P To: designindia@... Cc: ranjanmp@... ...
Praveen Nahar
naharp
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Nov 3, 2006
8:51 am
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