I beg to disagree with one of the points made in the story:

I believe Deccan did not take away the authenticity from flying since those of
us who want the experience still have the choice. Instead, it gave choice to
those who earlier didn't have any. Authorities could not control the mad rush of
airlines that followed, and gave license for more airlines before upgrading the
airports. In the case of Bangalore, a new airport is nearing completion much
before adequate roads are made for people to reach there. This was the problem,
not the enterprise of Deccan.

Similar Aaj Tak gave a choice to watch news 24 hrs instead of waiting for 8:40
pm (wasn't this the time for hindi news on DD?).

Saurabh Gupta
Design Manager - Sodexho
Bangalore
Printing Engineer, Pune Univ., 2000


On 12-Jan-08, at 12:33 AM, mitul bhat wrote:

Every morning at 5 minutes to nine he would be all dressed up, the bag on his
shoulders, the water bag; a plastic bottle shaped in the form of a teddy bear
loosely hanging of his neck. A name tag pinned to the outside of his school
shirt, with the help of a safety pin and a ladies handkerchief in the right
pocket of his shorts. White socks and black shoes would complete his school
uniform
>
> "Mom the cyclewala's come", he cried and rushed out of the house.
> Today was
> the happy day as it was his turn to sit in the front seat. Tomorrow
> will be
> a sad day as he would be sitting at the back, legs dangling and his
> attention constantly on the bags attached to the back of the
> carrier. His
> trips to school in senior kg and first standard were so divided
> into good
> and bad. Good when he would be sitting in the front and bad when he
> would be
> sitting at the back, taking care of the bags.
>
> He was desperately waiting to get into the second standard as then,
> he would
> get to go to school, in an auto. He always thought that the
> children getting
> down from the auto ridiculed the ones getting down from a cycle. He
> secretly
> vowed, he would never do the same to the cyclewala children when he
> would be
> promoted to the proud status of being an autowala child.
>
> And then the moment arrived, sitting in the drawing room, his to be
> autowala, explaining his mom about timings and charges. He himself
> was too
> thrilled to listen to all that. For an instance though, he tried to
> concentrate on his mom's expressions, as at the end of it she would
> be the
> one deciding, but when she appeared to be fine with the timings and
> charges,
> he relaxed. Nothing else mattered more to him, than the feeling to
> finally
> be a part of the brightly painted yellow and black auto that was
> right now
> standing right outside the house. All that was between him and the
> auto
> then, was the vacation. This was the first time he was desperately
> waiting
> for the vacation to get over.
>
> Twenty years later, he experienced a similar feeling, with the
> launch of the
> NANO. He could not help but draw parallels. He as the aspiring
> consumer,
> TATA as the autowala (a little far fetched), NANO as the auto(not
that
> farfetched) and mom as the decision maker.
>
> But by now unfortunately the child in him had grown up, turning
> cynical. He
> knew, what Tata had managed to manufacture was not just a car, but an
> aspiration. Tata had created a need, where none existed. Tata was
> doing to
> roads, what Deccan had done to the airlines and Aajtak to news –
> THEY HAD
> ALL POPULARIZED. They had managed to kill the experience out of
> flying and
> the authenticity out of news respectively. Now he was waiting for
> the Tata's
> to furnish their kill.
>
> He knew the decision maker will have to give in to popular will. He
> knew the
> aspirant will get what it wanted, to only realize a few years
> later, that it
> was all so foolish and childish.
> Warm Regards,
> Mitul Bhat
> Doodles
> NID | VC
>
>
> [Non-text portions of this message have been removed]
>
>
>
>
>
>
> Yahoo! Groups Links
>
>
>








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