There was a strong rhetoric on "Design" as an activity  and different fields in
design in Gui Bonsiepe' s speech  on "Design and Democracy" at the Metropolitan
University of Technology in 2005.
The full speech can be read here :
http://www.guibonsiepe.com/pdffiles/Democracy_and_Design.pdf.

A very interesting point of view.

Shivanjali Tomar
National Institute of design
Product Design 2008


________________________________
From: Pudi Ravi Krishna <pudiravi@...>
To: designindia@...
Sent: Thursday, 8 January, 2009 10:51:02 AM
Subject: **designindia** The 4 Fileds of Design


**
*The 4 Fileds of Design*
Dr. Bruce M
*http://tinyurl. com/a3lkn3*
Design is pretty much a mess. Just try and make sense of the range of the
terms floating around out there: user-centered design, eco-design, design
for the other 90%, universal design, sustainable design, interrogative
design, task-centered design, reflective design, design for well-being,
critical design, speculative design, speculative re-design...
--
warm regards
Pudi Ravi Krishna
Hyderabad
09989802868
---

[Non-text portions of this message have been removed]




       From Chandigarh to Chennai - find friends all over India. Go to
http://in.promos.yahoo.com/groups/citygroups/

[Non-text portions of this message have been removed]

**
*The 4 Fileds of Design*
Dr. Bruce M
*http://tinyurl.com/a3lkn3*
Design is pretty much a mess. Just try and make sense of the range of the
terms floating around out there: user-centered design, eco-design, design
for the other 90%, universal design, sustainable design, interrogative
design, task-centered design, reflective design, design for well-being,
critical design, speculative design, speculative re-design...
--
warm regards
Pudi Ravi Krishna
Hyderabad
09989802868
---


[Non-text portions of this message have been removed]

Hello All,

The US was so far the only nation among the 'developed world' without an
explicit design
policy. Some of our friends there are trying hard to remedy that....the 10
proposals are
available for download at:

http://www.designpolicy.org/

In the meanwhile, what is happening out there in India?

It had been almost 4 years since I helped NID with drafting the Design Policy as
part of my
PhD project .... and 1 year since the cabinet approved it.

How does it look 1 year later?


Cheers

Sridhar Ryalie

Advisor
Thailand Creative & Design Center,
Office of the Prime Minster,
Thailand

Greetings!

I have not been active on this forum so far. But many postings on this forum are
well articulated and would make useful reading for readers of Kyoorius Design
Magazine. For those unaware of this magazine - Its a quarterly Design
publication by Kyoorius. While the current focus is on Communication design, by
the second half of 2009 we will expand to include Product, Architecture and
Interior Design.

From 2009 onwards we aim to distribute a large number of copies to young CEO's,
Corp Commn heads and Brand managers, get design buyers to appreciate design
more.

I would love to have contributing writers from this forum on this magazine. A
section in the magazine also showcases design studios especially those who do
multi-disciplinary work. I look forward to hearing from you'll.

Have a wonderful year ahead, all the very best.

Regards
Rajesh Kejriwal
Chief Editor
Kyoorius Design Magazine
Mumbai
rajeshkejriwal@...
+91 9820093069


[Non-text portions of this message have been removed]

Brilliant post Saumitri!
Enjoyed every bit of it!

Siddharth,
Thanks for pointing those things!
While I understand that the clients would definitely go for MBA people or people
with good skills in that area when they want to build a strategy, I think it
would be unfair to not take inputs from a designer if the company has been
introduced the services of a designer at some point recently. And we know that
the times are changing .. (though may not be as much fast as we designers would
like it to be, especially in India) and there are more and more clients who are
investing in design.

Design has been practiced as an activity since a long time (and more so in
eastern civilizations), and business have run successfully without any MBAs as
well. The success of the small scale industries and markets that do not have
MBAs working in it, are a testimony to that. So then the question comes that
where does (and why) design (and designer) fit in then? And that is why I loved
Saumitri's post so much ! :)

I think they do all the more now (than would a few years ago), since we
constantly seek to look for specialized people towards doing specialized tasks.
And often designers are the connecting blocks between them. However I do
completely agree that the so called design management
class that I had taken some years back in my undergrad were actually
more about the overall issues that a designer needed to know before
going out into the industry. The course content was definitely not
anything related to the business of selling ideas (which these days are
primarily what designers are valued for), and interacting with other teams
(which btw are
important today for a designer to know, as its all about being able to
sell the idea). The whole focus on multidisciplinary teams or teams from
different groups interacting with each other has increased. This has definitely
led to a change in the skill set that a designer posesses now, as compared to
someone some years ago.  So if I can pitch in with my inputs on how the profits
can be increased, the business expanded along with key design issues like
sustainability and user experience (basically which are more design centric), I
am sure the client will be eager to listen.

Also, I think that this forum can be a good platform to discuss what could go
into a course for design management.
Inputs ?

  Thanks and Regards,

Kshitiz Anand
BDes, IITG, 2005.
MS, Indiana, 2009.
User Experience Designer
http://www.kshitizanand.com






________________________________
From: saumitri <saumitri_c@...>
To: designindia@...
Sent: Tuesday, 6 January, 2009 12:37:43 AM
Subject: Re: **designindia** why is Christina so angry ?


I have a completely different view. I don't think a business case
needs special skills to write.

Everyone who starts a business writes a business case in some form or
the other, and there is nothing to prove that a "well written"
business case will succeed in place of a crazy idea, for which no
business case has yet been written. When Google started off, they had
no business case, in a way that will bring them money - its only later
that they figured out how to earn money. Today Twitter has no business
case for itself, but like Google it will figure out soon enough.
McKinsey had suggested to Bajaj to scrap the Pulsar project, which
fortunately they didn't listen to, and we know how it went on to
become a smash hit.

We know how the business case for sub-prime lending by so many big
financial wizards on Wall Street has landed the whole world in
recession. They were like sheep - when one jumped into the well, the
rest followed. And believe me, most of the business world is filled
with sheep who simply follow the trend.

I don't think one goes to business school to learn anything new that
you can't learn from experience or a specialized course. A business
management course is not a skills based training - it is an quick
orientation to the world of business and the ability to connect the
dots. For example, a course in Finance and Accountancy will teach you
the nuances of Finance better. But an MBA will provide you orientation
to a whole range of subjects, so that without being a "deep" expert,
you will know enough to take a decision. So the key is not in the
course itself. The key is in the smart people who go to a business
school, and how that orientation boosts their self confidence to make
business decisions. The rest, whether its research or creating a
business case, happens simply because they are smart people who can
grasp things quickly, dedicate their minds on what they do and finally
connect the dots.

There are many idiots who go to business school too, and I am sure
that the business school doesn't do any magic with them. They remain
idiots, unless they grab the opportunity and take the initiative.

It doesn't take too much for a smart guy to figure out the world and
create a business case, provided the opportunity exists. Do we have
smart people going to design schools? That is the question we must
ask. And when they come out of the school, do they get the opportunity?

My view is that not too many smart people go to d-schools yet.
Ofcourse a few exceptions do exist and I am sure these people do well
anyway. Design is still seen as some kind of a fancy occupation that
is more akin to extending your hobby rather than a serious profession.
The guys who come out of design schools add to this perception; they
typically come in two shapes - serious introverts who concentrate on
their job, or, foggy design philosophers who can blabber a lot but do
nothing more. This is changing though - designers are becoming more
professional and achievement oriented, while business is seeing value
in the tools that designers bring on the table, especially with regard
to innovation and strategic planning.

Coming to opportunity, there exists opportunities, but not large
enough yet. Business still hires MBAs to plan and run business, not
because they can write a business case better (as Siddharth says) but
simply because its the convention and no one wants to take the risks.
Also, MBAs typically are smart guys who are oriented exactly as the
business conventionally wants them to be.

A lot of people are today asking the questions that Vinay is asking,
and that is a welcome sign. This introspection is needed for the
profession to evolve.

Best regards,
Saumitri




       Add more friends to your messenger and enjoy! Go to
http://messenger.yahoo.com/invite/

[Non-text portions of this message have been removed]

Dear all,I apologize for the long length of my previous post. Did not realise
that by pressing 'reply to group', the entire message thread will become part of
my post.Regards,ShwetaNID,2004AEP, Apparel & AccessoryWhitewater, Ahm


[Non-text portions of this message have been removed]

Hi Everybody
Here's an initiative whereby we can start a revolution in the minds of people.
Expression of art is like talking to yourself and thats the beginning for all
revolutions.
Seeking your support as responsible individuals in design, to come forward and
spread the message to participate. Your suggestions are welcomed to make it an
evergrowing movement. Kindly go through it and forward it to the citizens of
India to be a part of the movement.
Sangita Mohin
Design School

--- On Mon, 5/1/09, HCI * Vistas <dineshkatre@...> wrote:
From: HCI * Vistas <dineshkatre@...>
Subject: **designindia** Jan 2009, Culture and Personas Perception by Lene
Nielsen
To: designindia@...
Date: Monday, 5 January, 2009, 2:01 PM











             Happy New Year!

------------ --------- --------

Online Journal of HCI Vistas

Design Research / Article 1.Jan. 2009 /Vol-V

------------ --------- --------- --------- --------- --------- -

Culture and Personas Perception by Dr. Lene Nielsen

 

A persona is fictitious user constructed from different forms of field data...
The data can originate from a combination of questionnaires, interviews,
observations, probes etc. The designer uses the persona to imagine the end
user’s design preferences and to imagine the needs that the future design can
solve...

 

To read more-

http://www.hceye. org/UsabilityIns ights/?p= 101

 

UX Design / Vol-IV / Dec. 2008

Magic Fairy Tales as Source for Interface Metaphors by Vladimir Averbukh
(Russia)

http://www.hceye. org/UsabilityIns ights/?p= 99

 

 

Submit your articles at-

dineshkatre@ yahoo.co. in

------------ --------- --------- --------- --------- --------- -

Online Journal of HCI Vistas is an initiative launched for encouragement of UX
practitioners. We are grateful to those who have generously reciprocated and
extended their valuable support to strengthen this humble beginning.



Add more friends to your messenger and enjoy! Go to http://messenger.
yahoo..com/ invite/



[Non-text portions of this message have been removed]



























       Did you know? You can CHAT without downloading messenger. Go to
http://in.webmessenger.yahoo.com/

[Non-text portions of this message have been removed]

Hi,

Have you doing some course from Image Institute of Digital Technology, Gulbai
Tekra, Ahmedabad???




________________________________
From: Aparna Kaushal <aparna.nyk05@...>
To: designindia@...
Sent: Tuesday, January 6, 2009 12:40:31 PM
Subject: Re: **designindia** why is Christina so angry ?


While reading through Christina's page, I read through another story of hers
and I believe this says it better.
http://www.wodtkeco nsulting. com/view/ leaving-the

thanks,
Aparna

On Tue, Jan 6, 2009 at 11:07 AM, saumitri <saumitri_c@yahoo. com> wrote:

>   I have a completely different view. I don't think a business case
> needs special skills to write.
>
> Everyone who starts a business writes a business case in some form or
> the other, and there is nothing to prove that a "well written"
> business case will succeed in place of a crazy idea, for which no
> business case has yet been written. When Google started off, they had
> no business case, in a way that will bring them money - its only later
> that they figured out how to earn money. Today Twitter has no business
> case for itself, but like Google it will figure out soon enough.
> McKinsey had suggested to Bajaj to scrap the Pulsar project, which
> fortunately they didn't listen to, and we know how it went on to
> become a smash hit.
>
> We know how the business case for sub-prime lending by so many big
> financial wizards on Wall Street has landed the whole world in
> recession. They were like sheep - when one jumped into the well, the
> rest followed. And believe me, most of the business world is filled
> with sheep who simply follow the trend.
>
> I don't think one goes to business school to learn anything new that
> you can't learn from experience or a specialized course. A business
> management course is not a skills based training - it is an quick
> orientation to the world of business and the ability to connect the
> dots. For example, a course in Finance and Accountancy will teach you
> the nuances of Finance better. But an MBA will provide you orientation
> to a whole range of subjects, so that without being a "deep" expert,
> you will know enough to take a decision. So the key is not in the
> course itself. The key is in the smart people who go to a business
> school, and how that orientation boosts their self confidence to make
> business decisions. The rest, whether its research or creating a
> business case, happens simply because they are smart people who can
> grasp things quickly, dedicate their minds on what they do and finally
> connect the dots.
>
> There are many idiots who go to business school too, and I am sure
> that the business school doesn't do any magic with them. They remain
> idiots, unless they grab the opportunity and take the initiative.
>
> It doesn't take too much for a smart guy to figure out the world and
> create a business case, provided the opportunity exists. Do we have
> smart people going to design schools? That is the question we must
> ask. And when they come out of the school, do they get the opportunity?
>
> My view is that not too many smart people go to d-schools yet.
> Ofcourse a few exceptions do exist and I am sure these people do well
> anyway. Design is still seen as some kind of a fancy occupation that
> is more akin to extending your hobby rather than a serious profession.
> The guys who come out of design schools add to this perception; they
> typically come in two shapes - serious introverts who concentrate on
> their job, or, foggy design philosophers who can blabber a lot but do
> nothing more. This is changing though - designers are becoming more
> professional and achievement oriented, while business is seeing value
> in the tools that designers bring on the table, especially with regard
> to innovation and strategic planning.
>
> Coming to opportunity, there exists opportunities, but not large
> enough yet. Business still hires MBAs to plan and run business, not
> because they can write a business case better (as Siddharth says) but
> simply because its the convention and no one wants to take the risks.
> Also, MBAs typically are smart guys who are oriented exactly as the
> business conventionally wants them to be.
>
> A lot of people are today asking the questions that Vinay is asking,
> and that is a welcome sign. This introspection is needed for the
> profession to evolve.
>
> Best regards,
> Saumitri
>
>
>

--
Aparna Kaushal

[Non-text portions of this message have been removed]






[Non-text portions of this message have been removed]

While reading through Christina's page, I read through another story of hers
and I believe this says it better.
http://www.wodtkeconsulting.com/view/leaving-the

thanks,
Aparna

On Tue, Jan 6, 2009 at 11:07 AM, saumitri <saumitri_c@...> wrote:

>   I have a completely different view. I don't think a business case
> needs special skills to write.
>
> Everyone who starts a business writes a business case in some form or
> the other, and there is nothing to prove that a "well written"
> business case will succeed in place of a crazy idea, for which no
> business case has yet been written. When Google started off, they had
> no business case, in a way that will bring them money - its only later
> that they figured out how to earn money. Today Twitter has no business
> case for itself, but like Google it will figure out soon enough.
> McKinsey had suggested to Bajaj to scrap the Pulsar project, which
> fortunately they didn't listen to, and we know how it went on to
> become a smash hit.
>
> We know how the business case for sub-prime lending by so many big
> financial wizards on Wall Street has landed the whole world in
> recession. They were like sheep - when one jumped into the well, the
> rest followed. And believe me, most of the business world is filled
> with sheep who simply follow the trend.
>
> I don't think one goes to business school to learn anything new that
> you can't learn from experience or a specialized course. A business
> management course is not a skills based training - it is an quick
> orientation to the world of business and the ability to connect the
> dots. For example, a course in Finance and Accountancy will teach you
> the nuances of Finance better. But an MBA will provide you orientation
> to a whole range of subjects, so that without being a "deep" expert,
> you will know enough to take a decision. So the key is not in the
> course itself. The key is in the smart people who go to a business
> school, and how that orientation boosts their self confidence to make
> business decisions. The rest, whether its research or creating a
> business case, happens simply because they are smart people who can
> grasp things quickly, dedicate their minds on what they do and finally
> connect the dots.
>
> There are many idiots who go to business school too, and I am sure
> that the business school doesn't do any magic with them. They remain
> idiots, unless they grab the opportunity and take the initiative.
>
> It doesn't take too much for a smart guy to figure out the world and
> create a business case, provided the opportunity exists. Do we have
> smart people going to design schools? That is the question we must
> ask. And when they come out of the school, do they get the opportunity?
>
> My view is that not too many smart people go to d-schools yet.
> Ofcourse a few exceptions do exist and I am sure these people do well
> anyway. Design is still seen as some kind of a fancy occupation that
> is more akin to extending your hobby rather than a serious profession.
> The guys who come out of design schools add to this perception; they
> typically come in two shapes - serious introverts who concentrate on
> their job, or, foggy design philosophers who can blabber a lot but do
> nothing more. This is changing though - designers are becoming more
> professional and achievement oriented, while business is seeing value
> in the tools that designers bring on the table, especially with regard
> to innovation and strategic planning.
>
> Coming to opportunity, there exists opportunities, but not large
> enough yet. Business still hires MBAs to plan and run business, not
> because they can write a business case better (as Siddharth says) but
> simply because its the convention and no one wants to take the risks.
> Also, MBAs typically are smart guys who are oriented exactly as the
> business conventionally wants them to be.
>
> A lot of people are today asking the questions that Vinay is asking,
> and that is a welcome sign. This introspection is needed for the
> profession to evolve.
>
> Best regards,
> Saumitri
>
>
>



--
Aparna Kaushal


[Non-text portions of this message have been removed]

Wanted to share this article with everyone...gets one thinking...Regards,Shweta
NID, 2004AEP, Apparel & Accessory DesignWhitewater, AhmedabadA Violinist in
the Metro A
man sat at a metro station in Washington DC and started to play the
violin; it was a cold January morning. He played six Bach pieces for
about 45 minutes. During that time, since it was rush hour, it was
calculated that thousand of people went through the station, most of
them on their way to work.
Three minutes went by and a middle aged man noticed there was musician
playing. He slowed his pace and stopped for a few seconds and then
hurried up to meet his schedule.A
minute later, the violinist received his first dollar tip: a woman
threw the money in the till and without stopping continued to walk.
A few minutes later, someone leaned against the wall to listen to him,
but the man looked at his watch and started to walk again. Clearly he
was late for work. The
one who paid the most attention was a 3 year old boy. His mother tagged
him along, hurried but the kid stopped to look at the violinist.
Finally the mother pushed hard and the child continued to walk turning
his head all the time. This action was repeated by several other
children. All the parents, without exception, forced them to move on.
In the 45 minutes the musician played, only 6 people stopped and stayed
for a while. About 20 gave him money but continued to walk their normal
pace. He collected $32. When he finished playing and silence took over,
no one noticed it. No one applauded, nor was there any recognition.
No one knew this but the violinist was Joshua Bell, one of the best
musicians in the world. He played one of the most intricate pieces ever
written with a violin worth 3.5 million dollars.Two days before his playing in
the subway, Joshua Bell sold out at a theater in Boston and the seats average
$100.
This is a real story. Joshua Bell playing incognito in the metro
station was organized by the Washington Post as part of an social
experiment about perception, taste and priorities of people. The
outlines were: in a commonplace environment at an inappropriate hour:
Do we perceive beauty? Do we stop to appreciate it? Do we recognize the
talent in an unexpected context?
One of the possible conclusions from this experience could be: If
we do not have a moment to stop and listen to one of the best musicians
in the world playing the best music ever written, how many other things
are we missing?
Compliments of the season
Designindia                         Designindia                    Messages In
This Digest      (12                 Messages)
1.1.         why is Christina so angry ?    From:         vinay mohanty
1.2.         Re: why is Christina so angry ?    From:         ranjanmp MP
1.3.         Re: why is Christina so angry ?    From:         Kshitiz Anand
1.4.         Re: why is Christina so angry ?    From:         siddharth Dash
2.         Intelligent tradeoffs and a rich array of skills    From:         Ken
Friedman                                                               3.
anyone from Mindtree?    From:         vivek
4.         Join us at IdeaCampPune2    From:         Harshada Deshpande
5.         Designers Presentation Day during India Design Festival    From:
Hrridaysh Deshpande
6.1.         IDC website malfunction    From:         imagenshape@...
7.         Jan 2009, Culture and Personas Perception by Lene Nielsen    From:
HCI * Vistas                                                               8.
Innovation Toolkit  Workshop    From:         Hrridaysh Deshpande
9.         Ticket Design's wish-ticket    From:         Bala (Ticket Design)
View All Topics | Create New Topic                            Messages
1.1.                               why is Christina so angry ?                 
Posted by:      "vinay mohanty"              vinay_iitg2002@...
                       vinay_iitg2002                                    
Mon Jan 5, 2009 12:27 am                                  I liked
this post by Christina Wodtke.       
http://www.wodtkeconsulting.com/view/why-am-i-so-angry        Now my Questions
Does this sound familiar? As a designer do you ever accept that you don't know
as much business and technology as you should. You don't have to code or be an
MBA but just as we expect product managers, developers to be design   
sensitive....are we as designers business and engg sensitive ?          Do you
think there is thin line between visual, interaction,    research business,
maths and everything has to gel together ? Do you get    uncomfortable being a
interaction designer and secretly wish I was great at typography    and graphics
too ….or understood the big picture? Do you hate the silos we have    created
to manage design groups?        If yes please hit the reply button....if not
this post is not for you.         Personally, from my limited experience, I
think there is a ceiling a designer    hits.... the debates on whether to use a
tab or a link no longer interest me.    What colour font typography etc. too   
I mean yes they are very important but if your price or revenue model is bad   
then design can't sell it too far .....design can only play cover up to a bad   
pricing and badly engineered product. Don’t educate me on apple, ipod, google
clean box .... i know them..... and please don't tell me the design school   
line....     ' but would that mean you make technology lead design ' ? Well no.
But in a real world you make trade-offs and a designer has to make intelligent
tradeoffs and not what the engg. or product manager says ....    Before you hit
the reply    button and make this a personal war, please understand I am not
against    designers or 'innovation' or 'creativity'.    I just want to share
views and learn on how does someone move from UI product    design to more
strategic design and talk abt business model design....             regards   
unsettling    the status-quo !    Vinay Mohanty        regards        unsettling
the status-quo !    Vinay Mohanty        Add more friends to your messenger and
enjoy! Go to http://messenger.yahoo.com/invite/        [Non-text portions of
this message have been removed]
Back to top                                                       Reply to
sender             |                          Reply to group             |
Reply via web post                                         Messages in this
topic              (4)                                   1.2.
Re: why is Christina so angry ?                  Posted by:      "ranjanmp MP"
ranjanmp@...                                             ranjanmp
Mon Jan 5, 2009 11:10 am                                  Dear
Vinay    You could join a group called Transforming Transformation on
GoogleGroups to    address these questions. It is led by G K VanPatter of NextD
to address the    issues of Strategic Design that are not addressed by the
various Silos in    Design Publishing.            You are welcome to look at my
blog, Design for India, for concerns across    disciplines.        India    >
With warm regards        M P Ranjan    from my iMac at home on the NID campus   
5 January 2009 at 3.45 am IST       
----------------------------------------------------------        Prof M P
Ranjan    Faculty of Design    Head, Centre for Bamboo Initiatives at NID
(CFBI-NID)    Chairman, GeoVisualisation Task Group (DST, Govt. of India)
(2006-2008)    National Institute of Design    Paldi    Ahmedabad 380 007 India
Tel: (off) 91 79 26623692 ext 1090    Tel: (res) 91 79 26610054    Fax: 91 79
26605242        email: ranjanmp@...    web site:
http://homepage.mac.com/ranjanmp    web domain: http://www.ranjanmp.in    blog:
education blog:     education blog:
http://www.visible-information-india.blogspot.com       
----------------------------------------------------------        On Mon, Jan 5,
2009 at 12:56 AM, vinay mohanty wrote:        >   I liked this post by
Christina Wodtke.    >    >
http://www.wodtkeconsulting.com/view/why-am-i-so-angry    >    > Now my
Questions    >    > Does this sound familiar? As a designer do you ever
accept that you don't    > know    > as much business and technology as
you should. You don't have to code or be    > an    > MBA but just as we
expect product managers, developers to be design    > sensitive....are we as
designers business and engg sensitive ?    >    > Do you think there is
thin line between visual, interaction,    > research business, maths and
everything has to gel together ? Do you get    > uncomfortable being a
interaction designer and secretly wish I was great at    > typography    >
and graphics too ….or understood the big picture? Do you hate the silos we   
> have    > created to manage design groups?    >    > If yes please
hit the reply button....if not this post is not for you.    >    >
Personally, from my limited experience, I think there is a ceiling a    >
designer    > hits.... the debates on whether to use a tab or a link no
longer interest    > me.    > What colour font typography etc. too    >
I mean yes they are very important but if your price or revenue model is    >
bad    > then design can't sell it too far .....design can only play cover up
to a    > bad    > pricing and badly engineered product. Don't educate me
on apple, ipod,    > google    > clean box .... i know them..... and
please don't tell me the design school    > line....    > ' but would that
mean you make technology lead design ' ? Well no.    >    > But in a real
world you make trade-offs and a designer has to make    > intelligent    >
tradeoffs and not what the engg. or product manager says ....    > Before you
hit the reply    > button and make this a personal war, please understand I
am not against    > designers or 'innovation' or 'creativity'.    > I just
want to share views and learn on how does someone move from UI    > product
> design to more strategic design and talk abt business model design....   
>    >    > regards    > unsettling    > the status-quo !    >
Vinay Mohanty    >    > regards    >    > unsettling the status-quo
!    > Vinay Mohanty    >    > .    >    >     >       
[Non-text portions of this message have been removed]
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topic              (4)                                   1.3.
Re: why is Christina so angry ?                  Posted by:      "Kshitiz Anand"
kshitiz_anand@...                                            
kshitiz_anand                                     Mon Jan 5, 2009
2:28 pm                                  Vinay,     Thats a really
interesting post! You point out some important aspects of being an Interaction
Designer these days.         With the changing atmosphere in the field of
design, I think that understanding Business values is an extremely essential
tool that the designer should posses.     In the program that I am a part of
currently, there is a strong emphasis on the "Strategies" part of any design.
The teams that are made are done in a way to have a person who has had some
background / interest in the business aspects of the design. Every project has
to compulsorily have the Strategies laid out for its promotion and its success.
Some teams have often gone on to make Revenue Generation Models etc.         As
a result of this there have been numerous instances of different Design school
students, going on to win Business Case competitions which were primarily
organized for the Business school people, but made open to all later on. This
therefore showing that the acumen does exist, and perhaps this is a result of
the understanding of the user better with the focus on "User-Centered" Design
and "Humans" in Design and also having a say in the Business part.          More
often than not, we have pressed for the introduction of some core business
courses in the program. This I think would only enhance the values possessed by
the designers. I value my design education as equivalent to an MBA, though I may
not be that good at number crunching.  But having the training to build up a
proper rationale behind the success of the product in all ways, including the
business point of view is crucial.         So then one may ask whether its too
much to ask for a designer to be a Jack of all trades and be master at none.
Well I do understand that the Masters in the respective fields exists, but I
value what one person said to me some time back about designers. Designers are
like bridges. They provide the firm base for the connection between the
different things.     Therefore its our imperative to understand the different
things better. While I do not promote that one needs to become an expert in MBA
or business, but a sincere effort from a designer's point of view of
understanding the business (or others)  would only lead to a win win situation.
Regards,        Kshitiz Anand    BDes, IITG, 2005.    MS, Indiana, 2009.    
User Experience Designer    http://www.kshitizanand.com       
________________________________    From: vinay mohanty     To:
designindia@...    Cc: hciidc@yahoogroups.com    Sent: Sunday, 4
January, 2009 1:56:57 PM    Subject: **designindia** why is Christina so angry ?
I liked this post by Christina Wodtke.        http://www.wodtkeco nsulting.
com/view/ why-am-i- so-angry        Now my Questions        Does this sound
familiar? As a designer do you ever accept that you don't know    as much
business and technology as you should. You don't have to code or be an    MBA
but just as we expect product managers, developers to be design    sensitive...
.are we as designers business and engg sensitive ?         Do you think there is
thin line between visual, interaction,    research business, maths and
everything has to gel together ? Do you get    uncomfortable being a interaction
designer and secretly wish I was great at typography    and graphics too ….or
understood the big picture? Do you hate the silos we have    created to manage
design groups?        If yes please hit the reply button....if not this post is
not for you.         Personally, from my limited experience, I think there is a
ceiling a designer    hits.... the debates on whether to use a tab or a link no
longer interest me.    What colour font typography etc. too    I mean yes they
are very important but if your price or revenue model is bad    then design
can't sell it too far .....design can only play cover up to a bad    pricing and
badly engineered product. Don’t educate me on apple, ipod, google    clean box
.... i know them..... and please don't tell me the design school    line....    
' but would that mean you make technology lead design ' ? Well no.         But
in a real world you make trade-offs and a designer has to make intelligent   
tradeoffs and not what the engg. or product manager says ....    Before you hit
the reply    button and make this a personal war, please understand I am not
against    designers or 'innovation' or 'creativity' .    I just want to share
views and learn on how does someone move from UI product    design to more
strategic design and talk abt business model design....        regards   
unsettling    the status-quo !    Vinay Mohanty        regards        unsettling
the status-quo !    Vinay Mohanty        Add more friends to your messenger and
enjoy! Go to http://messenger. yahoo.com/ invite/        [Non-text portions of
this message have been removed]        Download prohibited? No problem. CHAT
from any browser, without download. Go to http://in.webmessenger.yahoo.com/
[Non-text portions of this message have been removed]
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topic              (4)                                   1.4.
Re: why is Christina so angry ?                  Posted by:      "siddharth
Dash"              siddharth_dash@...                       
siddharth_dash                                     Mon Jan 5, 2009
3:26 pm                                  Hi Kshitiz,         Just a
counter view. If a client needs a solution for a "business case" whom will he
turn to? Design consultant or a business/management consultant?        
Next, will you pitch in to provide answers to his business needs like tripling
his profits in 2 years, or expanding his business 3 cities and countries using
any of the "design managment" tools you have learnt? Do you think they are
adequate and potent? What's missing if at all?         This is a question
to all of us. The disciplines of Interaction design, user centred design, human
centred design, experience design, critical design etc and many more new
disciplines of design - are they able to answer the above questions?   
     Where to do we stand? I current thought which goes on is that "design
is for effects".         Comments please!         Siddharth Dash   
AEP PD 1992    Value D Consultancy    Mumbai        --- On Mon, 5/1/09, Kshitiz
Anand  wrote:        From: Kshitiz Anand     Subject: Re: **designindia** why is
Christina so angry ?    To: designindia@...    Date: Monday, 5
January, 2009, 2:28 PM        Vinay,     Thats a really interesting post! You
point out some important aspects of being an Interaction Designer these days.
With the changing atmosphere in the field of design, I think that understanding
Business values is an extremely essential tool that the designer should posses.
In the program that I am a part of currently, there is a strong emphasis on the
"Strategies" part of any design. The teams that are made are done in a way to
have a person who has had some background / interest in the business aspects of
the design. Every project has to compulsorily have the Strategies laid out for
its promotion and its success. Some teams have often gone on to make Revenue
Generation Models etc.         As a result of this there have been numerous
instances of different Design school students, going on to win Business Case
competitions which were primarily organized for the Business school people, but
made open to all later on. This therefore showing that the acumen does exist,
and perhaps this is a result of the understanding of the user better with the
focus on "User-Centered" Design and "Humans" in Design and also having a say in
the Business part.         More often than not, we have pressed for the
introduction of some core business courses in the program. This I think would
only enhance the values possessed by the designers. I value my design education
as equivalent to an MBA, though I may not be that good at number crunching. But
having the training to build up a proper rationale behind the success of the
product in all ways, including the business point of view is crucial.         So
then one may ask whether its too much to ask for a designer to be a Jack of all
trades and be master at none. Well I do understand that the Masters in the
respective fields exists, but I value what one person said to me some time back
about designers. Designers are like bridges. They provide the firm base for the
connection between the different things.     Therefore its our imperative to
understand the different things better. While I do not promote that one needs to
become an expert in MBA or business, but a sincere effort from a designer's
point of view of understanding the business (or others) would only lead to a win
win situation.         Regards,        Kshitiz Anand    BDes, IITG, 2005.    MS,
Indiana, 2009.     User Experience Designer    http://www.kshitiza nand.com
____________ _________ _________ __    From: vinay mohanty     To: designindia@
yahoogroups. co.in    Cc: hciidc@yahoogroups. com    Sent: Sunday, 4 January,
2009 1:56:57 PM    Subject: **designindia* * why is Christina so angry ?       
I liked this post by Christina Wodtke.        http://www.wodtkeco nsulting.
com/view/ why-am-i- so-angry        Now my Questions        Does this sound
familiar? As a designer do you ever accept that you don't know    as much
business and technology as you should. You don't have to code or be an    MBA
but just as we expect product managers, developers to be design    sensitive...
.are we as designers business and engg sensitive ?         Do you think there is
thin line between visual, interaction,    research business, maths and
everything has to gel together ? Do you get    uncomfortable being a interaction
designer and secretly wish I was great at typography    and graphics too ….or
understood the big picture? Do you hate the silos we have    created to manage
design groups?        If yes please hit the reply button....if not this post is
not for you.         Personally, from my limited experience, I think there is a
ceiling a designer    hits.... the debates on whether to use a tab or a link no
longer interest me.    What colour font typography etc. too    I mean yes they
are very important but if your price or revenue model is bad    then design
can't sell it too far .....design can only play cover up to a bad    pricing and
badly engineered product. Don’t educate me on apple, ipod, google    clean box
.... i know them..... and please don't tell me the design school    line....    
' but would that mean you make technology lead design ' ? Well no.         But
in a real world you make trade-offs and a designer has to make intelligent   
tradeoffs and not what the engg. or product manager says ....    Before you hit
the reply    button and make this a personal war, please understand I am not
against    designers or 'innovation' or 'creativity' .    I just want to share
views and learn on how does someone move from UI product    design to more
strategic design and talk abt business model design....        regards   
unsettling    the status-quo !    Vinay Mohanty        regards        unsettling
the status-quo !    Vinay Mohanty        Add more friends to your messenger and
enjoy! Go to http://messenger. yahoo..com/ invite/        [Non-text portions of
this message have been removed]        Download prohibited? No problem. CHAT
from any browser, without download. Go to http://in.webmessen ger.yahoo. com/
[Non-text portions of this message have been removed]        Add more friends to
your messenger and enjoy! Go to http://messenger.yahoo.com/invite/       
[Non-text portions of this message have been removed]
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topic              (4)                                                      2.
Intelligent tradeoffs and a rich array of skills                  Posted by:
"Ken Friedman"              KenFriedman@...
                       kenfriedman0                                     Mon
Jan 5, 2009 8:50 am                                  Dear Vinay,
Thanks for your post, and thanks for the link to the blog.        You summarized
it beautifully, "... in a real world you make trade-offs and a designer has to
make intelligent    tradeoffs and not what the engg. or product manager says
.... please understand I am not against    designers or 'innovation' or
'creativity'. I just want to share views and learn on how does someone move from
UI product design to more strategic design and talk abt business model
design...."        These days, it is increasingly less controversial to state
that we must reflect on what we do, that design thinking must be strategic, that
we require empirical research as the foundation of advanced design for good
solutions in the real world.        Back in the late 1980s, Scandinavian design
schools were not interested in strategic design. As a result, I developed the
first course in strategic design for a business school. This led to a
professorial appointment at the Norwegian School of Management, something that
served me well, as it gave me time for serious design research in an era when
the design schools did not support research. That, in turn, brought me to where
I work now, at a university-based design school.        It is no coincidence
that several of the leading design schools on the Business Week 60 list are
actually business schools.        To design effectively requires solving the
problems that our clients bring us. This requires a rich array of skills and
knowledge. Thanks for pointing this out.        Warm regards,        Ken       
Ken Friedman, PhD, DSc (hc), FDRS    Professor    Dean        Swinburne Design
Swinburne University of Technology    Melbourne, Australia        Telephone +61
3 9214 6755     www.swinburne.edu.au/design
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topic              (1)                                                      3.
anyone from Mindtree?                  Posted by:      "vivek"             
tree_vivek@...                                             tree_vivek
Mon Jan 5, 2009 10:35 am                                  Hi,   
Looking for some help & guidance.    Anyone is here from Mindtree?       
Regards    vivek    Bangalore        [Non-text portions of this message have
been removed]                                                       Back to top
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Messages in this topic              (1)
4.                               Join us at IdeaCampPune2                 
Posted by:      "Harshada Deshpande"              harrshada11@...
                       desh_harsha                                     Mon
Jan 5, 2009 11:09 am                                 
Greetings!         A group of enthusiasts are organizing IdeaCamp Pune on
January 17, 2009,    Saturday with the goal of bringing together interesting
people to share    ideas and learn from each other. This is the second edition
of this    camp. To know more about the 'idea' behind the IdeaCamp, please   
view: http://barcamp.org/IdeaCampPune2       
ampPune2&urlhash=It4D&_t=disc_detail_link>          At IdeaCamp
everyone helps each other flesh our ideas. When you share    ideas with others,
there may be a bunch of people who would criticize    it. And that's great news.
That is exciting! In such an environment    great conversations start where
people in various roles share    perspectives from several disciplines. 
I would like to invite all you designers to share your ideas or help    others
in ideating. It will be nice to have people put their    collective inputs
building robust concept models.         Thanks for reading!    
Harrshada Deshpande         http://designecology.blogspot.com/       
pot%2Ecom%2F&urlhash=QjGx&_t=disc_detail_link>        [Non-text
portions of this message have been removed]
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topic              (1)                                                      5.
Designers Presentation Day during India Design Festival                  Posted
by:      "Hrridaysh Deshpande"              hridayesh_deshpande@...
                       hridayesh_deshpande
Mon Jan 5, 2009 11:13 am                                     
Call for Submissions        From this edition of India Design Festival (IDF) we
have decided to    include one day of presentations by designers. We have
planned a special    one day session during the festival for this. The day
planned during the    current IDF is February 09, 2009.        This is the call
to all designers, design firms, companies with design    departments,
independent professionals, design students and academics.        Objectives
·         We are looking to showcase work of designers from different    design
disciplines done and commissioned in the year 2008.        ·         The
objective of this special session is to exhibit    exemplary work done by
designers.        ·         Create a platform for designers to showcase their
work.        ·         The platform to serve as an information source as to the
applicability of design in various instances.        ·         Demonstrate that
investment in design impacts overall    business success        ·        
Celebrate effectiveness in all design disciplines        ·         Highlight
the critical role of design in enhancing quality    of life        ·        
Reinforce the value of strong client/designer partnerships        Why should you
participate?        ·         Selected entrants will make presentations on
February 09,    2009 in a day long session convened for the purpose.        ·
Selected entries will be presented on the India Design    Festival website
throughout the year till the next India Design Festival        ·         With
the support of a sponsor, the organizers will try to    publish the selected
entries as India Design Year Book 2008        Timeline:        Submissions must
be received by Saturday, January 17, 2009    Selections will be announced on or
before Saturday, January 24, 2009        Fee:        No fee for submission.
Categories        Submissions could be made in any of the category mentioned
below        ·         Graphic Design / Visual Communication        ·        
Product Design / Industrial Design        ·         Architecture        ·
Apparel / Fashion design        ·         Motion graphics, animation & new
media design        ·         Interior Design        ·         Landscape
Design        ·         Textile Design        ·         Urban planning /
Design        ·         Multidisciplinary        Eligibility        ·        
Submission Projects must have been completed in the year    2008        ·
Only commissioned projects could be submitted.        ·         You may submit
as many entries as you wish in the    categories outlined.        ·        
However, you must make each submission separately with an    individual
registration form.        ·         If a project falls into more than one
applicable category,    we encourage you to apply to the category best suited to
your    submission.        Submission Summary + Visual Materials        Please
provide an overview of your submission including the name of    project, name of
client, reason for execution of project, objectives of    project. Include the
project's date of completion. Explain how your    submission addresses the
criteria of Function, Aesthetics and    Innovation. The summary should not be
more than one A-4size page. The    submission has to be supported by 5 different
images of the project in a    PDF Format. File size should not be more than 2
MB. Name the file with    the name of your project.        Registration Form
Please complete the attached Registration Form, and include it with your   
submission.        Submission Guidelines:        ·         Submission could be
an individual submission or on behalf    of a company / organization        ·
In case of an individual submitting his / her work, proper    clearance from the
design firm / organization / company has to accompany    the submission stating
that the individual is allowed to present the    work.        Submission
Address:        Send via email to:        submissionidf@...
with designer/firm name in subject line.        Questions?        Please email:
enquireidf@...         Review Process        Each submission
will be reviewed on the basis of: (1) Submission    Summary; (2) Implementation
of purpose or process; (3) Aesthetics and    visual impact; (4) Quality of
technique and execution; and (5)    Innovation of design.        Important
·         The entrant will have to make the podium presentation of    his / her
entry during the session on February 09, 2009        ·         The cost of
travel, stay and other costs will be borne by    the entrant        ·        
The organizers decisions are final.        ·         The organizers will not be
responsible for submissions    without both the permission of the client and the
design firm.        ·         Copyright of the submissions remains with the
entrant,    however by making an entry, the designer and the client assign the
right    to publish, exhibit or promote the contents of the submission or an   
edited version of the same to the India Design Festival without seeking   
further permission.        ·         In order to make a convincing case for
submission, an    entrant may choose to include information of a confidential
nature. In    such a case, entrants must provide two (2) versions of their
submissions    - one of which is suitable for publication, exhibition and
promotion.    Any material which is not for publication or exhibition must be
marked    clearly on the page(s) where this information appears.       
Registration Information        There is no preformatted registration form. With
each submission kindly    include the following information which would be
treated as registration    information.        ·         Name of designer
·         Organization        ·         Position within organization        ·
Category of submission        ·         Name of Project        ·        
Communication details such as address, telephone numbers    including cell phone
number, email id, website, etc.        ·         A declaration with the
following text        I, the undersigned, acknowledge that I have read and
understand the    terms and conditions of participation in the "Designers   
Presentation" during India Design Festival. I certify that the    information
provided by me in the submission summary is true and    complete to the best of
my knowledge. I am entitled to enter the work    and I have all the necessary
permissions to do so. I am entering the    work on my own volition and in any
event, I will be wholly responsible    for the consequences. I submit to the
discretion of the organizers and    their decision shall be final and binding on
me.        [Non-text portions of this message have been removed]
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topic              (1)                                                      6.1.
IDC website malfunction                  Posted by:      "imagenshape@..."
imagenshape@...                                            
imagenshape                                     Mon Jan 5, 2009
11:13 am                                  I draw your kind attention that
IDC website (InDeAs - India Design    Association http://www.in-de-as.org) 
display irrelevant information.         Require some authority to rectify the
content.        Happy new year 2009 to Design India group.        Sanjay Punjabi
Surat        + + + + + +        From: designindia@...
[mailto:designindia@...]    On Behalf Of Ravi Poovaiah    Sent: 01
January 2009 PM 11:52    To: seminar    Subject: **designindia** Talks on Design
Research by Prof. John Gero at IDC,    IIT Bombay        Prof. John Gero will be
visiting IDC, IIT Bombay on the 5th and the 6th of    Jan, and will be giving
two talks to faculty and PhD students of IDC.    These talks are open to
students, professionals and faculty from other    institutions.        Please go
through the details of the following event, and register at the    earliest.
*Talks on Design Research by Prof. John Gero at IDC, IIT Bombay*        *Dates:
Time | Topic | Venue*        Monday, January 5: 2:30 PM | Design Research
Methodology | at IDC, IIT    Bombay        Tuesday, January 6: 9:30 AM |
Computational Modelling in Design | at IDC,    IIT Bombay        *Cost*       
The talks are free for all to attend. Registration however is necessary as   
the space which hosts the talk is limited.        *Who should attend?*       
Individuals interested in design research, more specifically in Cognitive   
studies of designing, computational modelling in design and validation in   
design research would find these talks helpful.        *About the Speaker*
John Gero is a Research Professor at the Krasnow Institute for Advanced    Study
and at the Volgenau School of Information Technology and Engineering,    George
Mason University. Formerly he was Professor of Design Science and    Co-Director
of the Key Centre of Design Computing and Cognition, at the    University of
Sydney. He is the author or editor of 46 books and over 550    papers and book
chapters in the fields of design science, design computing,    artificial
intelligence, computer-aided design, design cognition and    cognitive science.
He has been a Visiting Professor of Architecture, Civil    Engineering,
Cognitive Science, Computer Science, Design and Computation or    Mechanical
Engineering at MIT, UC-Berkeley, UCLA, Columbia and CMU in the    USA, at
Strathclyde and Loughborough in the UK, at INSA-Lyon and Provence in    France
and at EPFL-Lausanne in Switzerland.        He is on the editorial boards of
numerous journals related to design    science, computer-aided design,
artificial intelligence and knowledge    engineering and is the chair of the
international conference series    Artificial Intelligence in Design, the new
conference series Design    Computing and Cognition and the international
conference series    Computational and Cognitive Models of Creative Design. More
information at        http://mason.gmu.edu/~jgero/        *Registration*       
Seats are limited. To register, please email the following details to   
seminar@...          Name        Email        Institution       
Telephone        Seats are limited. IDC will confirm participants which have
been registered    successfully; registration is on a first-come-first-serve
basis.        --     Be a part of:        + + + + + +    InDeAs - India Design
Association    http://www.in-de-as.org    + + + + + +    The world of design in
India    http://www.designinindia.net    + + + + + +        [Non-text portions
of this message have been removed]        [Non-text portions of this message
have been removed]                                                       Back to
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topic              (2)                                                      7.
Jan 2009, Culture and Personas Perception by Lene Nielsen                 
Posted by:      "HCI * Vistas"              dineshkatre@...
                       dineshkatre                                     Mon
Jan 5, 2009 2:01 pm                                  Happy New
Year!    -----------------------------    Online Journal of HCI Vistas    Design
Research / Article 1.Jan. 2009 /Vol-V    
----------------------------------------------------------    Culture and
Personas Perception by Dr. Lene Nielsen         A persona is fictitious
user constructed from different forms of field data.. The data can originate
from a combination of questionnaires, interviews, observations, probes etc. The
designer uses the persona to imagine the end user’s design preferences and to
imagine the needs that the future design can solve...         To read
more-    http://www.hceye.org/UsabilityInsights/?p=101         UX Design /
Vol-IV / Dec. 2008    Magic Fairy Tales as Source for Interface Metaphors by
Vladimir Averbukh (Russia)    http://www.hceye.org/UsabilityInsights/?p=99   
          Submit your articles at-    dineshkatre@...   
----------------------------------------------------------    Online Journal of
HCI Vistas is an initiative launched for encouragement of UX practitioners. We
are grateful to those who have generously reciprocated and extended their
valuable support to strengthen this humble beginning.         Add more friends
to your messenger and enjoy! Go to http://messenger.yahoo.com/invite/       
[Non-text portions of this message have been removed]
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topic              (1)                                                      8.
Innovation Toolkit  Workshop                  Posted by:      "Hrridaysh
Deshpande"              hridayesh_deshpande@...                     
                       hridayesh_deshpande
Mon Jan 5, 2009 3:12 pm                                     
"Innovation Toolkit" workshop        Date                             Wednesday,
14 January 2009        Time                            9.00 AM to 5.30 PM       
Venue                          MCCIA Trade Towers
ICC Complex, 403, Senapati Bapat    Road, Pune 411016        Charges
Rs. 2, 000 per person    Includes instructional fees and materials        This
workshop will provide an overview of the innovation process and is    intended
to show how select specific modes and frameworks work together    to generate
new ideas, opportunities, and strategic roadmaps. The    sessions will cover the
full range of the innovation process from    understanding users, context,
framing insights and exploring concepts to    frame solutions and realize
offerings. Useful tools and frameworks that    support various modes in the
innovation process will be introduced.        Zachary Jean Paradis, Experience
Strategist with the design and    technology consultancy Sapient and Adjunct
Faculty at Illinois Institute    of Technology's Institute of Design, will lead
a one day workshop    covering frameworks for how to think about Innovation and
to apply tools    to be successful doing it.        We look forward to your
participation / participants from your company    for this workshop. Please
direct any queries you have to me at +91 –    9921378687 or mail
hrridaysh@...            Overview        Almost every
professional magazine, journal, conference, and conference    room is awash with
the term "Innovation". There is a great deal    of discussion about why it is
critical for the success and growth of    businesses. Many of these discussions
search to "find the innovation    sweet spot," "fire up the innovation machine,"
or "drive    growth through innovation."        Despite the fact that there is
much talk about the strategic need for    innovation, very few clearly know
"how" to create innovation    repeatedly and reliably. Just talking and thinking
about innovation    won't make a business successful. Businesses, and the people
within    them, need to master the practice of "how" to innovate in order    to
harness its power.        Workshop Schedule        *  Strategies for Innovation
- how to think about Innovation        *  Seeing the World with New Eyes -
finding opportunities in markets        *  Identifying Opportunities and
Exploring Concepts - finding    patterns in key trends and user insights       
*  Evaluating Concepts and Developing Integrated Roadmaps - Turning    ideas
into reality        Facilitator        Zachary Jean Paradis is a strategist,
designer, and author obsessed with    positively transforming people's lives. He
is employed with the    human-centered consulting firm Sapient Corporation
His background in design, business, social sciences, and technology has   
prepared him to work with companies to become more successful    innovators. He
believes methods and design thinking can be used    strategically and manifest
themselves in companies by creating organic    growth through flexible process,
an open culture, and more compelling    products and services.        Companies
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[Non-text portions of this message have been removed]

I have a completely different view. I don't think a business case
needs special skills to write.

Everyone who starts a business writes a business case in some form or
the other, and there is nothing to prove that a "well written"
business case will succeed in place of a crazy idea, for which no
business case has yet been written. When Google started off, they had
no business case, in a way that will bring them money - its only later
that they figured out how to earn money. Today Twitter has no business
case for itself, but like Google it will figure out soon enough.
McKinsey had suggested to Bajaj to scrap the Pulsar project, which
fortunately they didn't listen to, and we know how it went on to
become a smash hit.

We know how the business case for sub-prime lending by so many big
financial wizards on Wall Street has landed the whole world in
recession. They were like sheep - when one jumped into the well, the
rest followed. And believe me, most of the business world is filled
with sheep who simply follow the trend.

I don't think one goes to business school to learn anything new that
you can't learn from experience or a specialized course. A business
management course is not a skills based training - it is an quick
orientation to the world of business and the ability to connect the
dots. For example, a course in Finance and Accountancy will teach you
the nuances of Finance better. But an MBA will provide you orientation
to a whole range of subjects, so that without being a "deep" expert,
you will know enough to take a decision. So the key is not in the
course itself. The key is in the smart people who go to a business
school, and how that orientation boosts their self confidence to make
business decisions. The rest, whether its research or creating a
business case, happens simply because they are smart people who can
grasp things quickly, dedicate their minds on what they do and finally
connect the dots.

There are many idiots who go to business school too, and I am sure
that the business school doesn't do any magic with them. They remain
idiots, unless they grab the opportunity and take the initiative.

It doesn't take too much for a smart guy to figure out the world and
create a business case, provided the opportunity exists. Do we have
smart people going to design schools? That is the question we must
ask. And when they come out of the school, do they get the opportunity?

My view is that not too many smart people go to d-schools yet.
Ofcourse a few exceptions do exist and I am sure these people do well
anyway. Design is still seen as some kind of a fancy occupation that
is more akin to extending your hobby rather than a serious profession.
The guys who come out of design schools add to this perception; they
typically come in two shapes - serious introverts who concentrate on
their job, or, foggy design philosophers who can blabber a lot but do
nothing more. This is changing though - designers are becoming more
professional and achievement oriented, while business is seeing value
in the tools that designers bring on the table, especially with regard
to innovation and strategic planning.

Coming to opportunity, there exists opportunities, but not large
enough yet. Business still hires MBAs to plan and run business, not
because they can write a business case better (as Siddharth says) but
simply because its the convention and no one wants to take the risks.
Also, MBAs typically are smart guys who are oriented exactly as the
business conventionally wants them to be.

A lot of people are today asking the questions that Vinay is asking,
and that is a welcome sign. This introspection is needed for the
profession to evolve.

Best regards,
Saumitri

Hi Vinay,
 
Agreed! This sounds fine.
 
Now, my question is, do you think today the client has failed to find solutions
to his business needs that he has to look at design, not from the artefact
making point of view but more from business solution?
 
How often does the client realise that an ipod here and a walkman there have
been business breakthroughs offered by design?
 
Does he think that he will amass huge/substantial profits by just using design?
What do you think is "the access" to the "clients world" of generating profits
through design?
 
I assume that every business on this earth is in existence because it makes
profit now and will make profit in the future. They do not exist to be making
products which look nice and feel nice, nor be there to be the largest employer,
not the best technologist. I am quoting this from Dr. Eli Goldratt, originator
of TOC.
 
Another question is are the new disciplines within design able to tap this
potential? Or is it just a cog in the wheel?
 
May be we will more "juice" in making design more "strategic" than anything else
while answering these questions
 
Write in your experiences, all invited.
 
Siddharth Dash
AEP PD 1992
















       From Chandigarh to Chennai - find friends all over India. Go to
http://in.promos.yahoo.com/groups/citygroups/

[Non-text portions of this message have been removed]

i am sorry to sound so pedantic, but really... why? the main question -
whether if it's for all of us, u and me, interaction designers, design
managers or whoever - is ' why do you, as a designer, have to really to
define yourself in the context of your immediate 'client situation' or
'discipline / expertise' point of view... why do we have to be so academic
and apologetic when defining some square feet for ourselves under the design
sun, or the value sun, or the business sun or what have you sun!

As I look at this thread (post by post):

post 1 starts with a strong reference supporting doubts about how much we
know about the context in which we design. furthermore, it highlights the
need to have cross (design) disciplinary knowledge in order to be
effective.. later on, it highlights the need to look sort of 'beyond cross
disciplines' and look at how 'all this' gels with business goals, revenue
models et al (defining parameters of design success or business success in
the same breath)... later on, we start talking about the 'real world'  where
we sketch a continuum from a design silo to strategic design (beyond design
silo) to business / revenue models (beyond strategic design)... and pls,
design is not ( always and not in all contexts) a cover up for badly priced
or engineered products (and in terms of design history, ipod, google and
apple are as newbies as the design schools whose last alive student may not
even be fortunate to have the focal length to read this post)...

post 2 points to some links that unfortunately may not be clicked by anyone
reading this post. it is also a portal to perhaps more intelligent and hence
undecipherable discussions on the topic (at least to people like me within
my limited ken).

post 3 highlights some achievements made by design students in the recent
past in understanding business situations. It very rightly, at the same
time, talks about the 'optimum' stress that design should place on other
people's job / areas... be at least good in what u do, that's it... a good
understanding of business is definitely needed by design students as much as
a good understanding of innovation is needed by business students...

post 4 laments about the inadequacy about this divisions in design who are
yet unable to answer the design needs of business... as experienced by
people who have been practising for a long time.

so yes, where do we really stand? why, ultimately, do we want to whisper
about our roles in the society in the context of 'business needs' (and talk
loudly about 'user / customer needs')?

ultimately, why cant we talk about what we can do (with whatever
limitations) instead of comparing ourselves with other professions who in
reality would die to be in your shoes... its the same everywhere: i want to
be what i was when i wanted to be what i am now! relaxo! focusso!

regards,
mayur



On Mon, Jan 5, 2009 at 3:25 PM, siddharth Dash
<siddharth_dash@...>wrote:

>   Hi Kshitiz,
>
> Just a counter view. If a client needs a solution for a "business case"
> whom will he turn to? Design consultant or a business/management consultant?
>
> Next, will you pitch in to provide answers to his business needs like
> tripling his profits in 2 years, or expanding his business 3 cities and
> countries using any of the "design managment" tools you have learnt? Do you
> think they are adequate and potent? What's missing if at all?
>
> This is a question to all of us. The disciplines of Interaction design,
> user centred design, human centred design, experience design, critical
> design etc and many more new disciplines of design - are they able to answer
> the above questions?
>
> Where to do we stand? I current thought which goes on is that "design is
> for effects".
>
> Comments please!
>
> Siddharth Dash
> AEP PD 1992
> Value D Consultancy
> Mumbai
>
> --- On Mon, 5/1/09, Kshitiz Anand
<kshitiz_anand@...<kshitiz_anand%40yahoo.com>>
> wrote:
>
> From: Kshitiz Anand <kshitiz_anand@... <kshitiz_anand%40yahoo.com>>
> Subject: Re: **designindia** why is Christina so angry ?
>
> To: designindia@... <designindia%40yahoogroups.co.in>
> Date: Monday, 5 January, 2009, 2:28 PM
>
> Vinay,
> Thats a really interesting post! You point out some important aspects of
> being an Interaction Designer these days.
>
> With the changing atmosphere in the field of design, I think that
> understanding Business values is an extremely essential tool that the
> designer should posses.
> In the program that I am a part of currently, there is a strong emphasis on
> the "Strategies" part of any design. The teams that are made are done in a
> way to have a person who has had some background / interest in the business
> aspects of the design. Every project has to compulsorily have the Strategies
> laid out for its promotion and its success. Some teams have often gone on to
> make Revenue Generation Models etc.
>
> As a result of this there have been numerous instances of different Design
> school students, going on to win Business Case competitions which were
> primarily organized for the Business school people, but made open to all
> later on. This therefore showing that the acumen does exist, and perhaps
> this is a result of the understanding of the user better with the focus on
> "User-Centered" Design and "Humans" in Design and also having a say in the
> Business part.
>
> More often than not, we have pressed for the introduction of some core
> business courses in the program. This I think would only enhance the values
> possessed by the designers. I value my design education as equivalent to an
> MBA, though I may not be that good at number crunching. But having the
> training to build up a proper rationale behind the success of the product in
> all ways, including the business point of view is crucial.
>
> So then one may ask whether its too much to ask for a designer to be a Jack
> of all trades and be master at none. Well I do understand that the Masters
> in the respective fields exists, but I value what one person said to me some
> time back about designers. Designers are like bridges. They provide the firm
> base for the connection between the different things.
> Therefore its our imperative to understand the different things better.
> While I do not promote that one needs to become an expert in MBA or
> business, but a sincere effort from a designer's point of view of
> understanding the business (or others) would only lead to a win win
> situation.
>
> Regards,
>
> Kshitiz Anand
> BDes, IITG, 2005.
> MS, Indiana, 2009.
> User Experience Designer
> http://www.kshitiza nand.com
>
>
> ____________ _________ _________ __
> From: vinay mohanty <vinay_iitg2002@ yahoo.com>
> To: designindia@ yahoogroups. co.in
> Cc: hciidc@yahoogroups. com
> Sent: Sunday, 4 January, 2009 1:56:57 PM
> Subject: **designindia* * why is Christina so angry ?
>
> I liked this post by Christina Wodtke.
>
> http://www.wodtkeco nsulting. com/view/ why-am-i- so-angry
>
> Now my Questions
>
> Does this sound familiar? As a designer do you ever accept that you don't
> know
> as much business and technology as you should. You don't have to code or be
> an
> MBA but just as we expect product managers, developers to be design
> sensitive... .are we as designers business and engg sensitive ?
>
> Do you think there is thin line between visual, interaction,
> research business, maths and everything has to gel together ? Do you get
> uncomfortable being a interaction designer and secretly wish I was great at
> typography
> and graphics too ….or understood the big picture? Do you hate the silos we
> have
> created to manage design groups?
>
> If yes please hit the reply button....if not this post is not for you.
>
> Personally, from my limited experience, I think there is a ceiling a
> designer
> hits.... the debates on whether to use a tab or a link no longer interest
> me.
> What colour font typography etc. too
> I mean yes they are very important but if your price or revenue model is
> bad
> then design can't sell it too far .....design can only play cover up to a
> bad
> pricing and badly engineered product. Don't educate me on apple, ipod,
> google
> clean box .... i know them..... and please don't tell me the design school
> line....
> ' but would that mean you make technology lead design ' ? Well no.
>
> But in a real world you make trade-offs and a designer has to make
> intelligent
> tradeoffs and not what the engg. or product manager says ....
> Before you hit the reply
> button and make this a personal war, please understand I am not against
> designers or 'innovation' or 'creativity' .
> I just want to share views and learn on how does someone move from UI
> product
> design to more strategic design and talk abt business model design....
>
> regards
> unsettling
> the status-quo !
> Vinay Mohanty
>
> regards
>
> unsettling the status-quo !
> Vinay Mohanty
>
> Add more friends to your messenger and enjoy! Go to
http://messenger.yahoo..com/ invite/
>
> [Non-text portions of this message have been removed]
>
> Download prohibited? No problem. CHAT from any browser, without download.
> Go to http://in.webmessen ger.yahoo. com/
>
> [Non-text portions of this message have been removed]
>
> Add more friends to your messenger and enjoy! Go to
> http://messenger.yahoo.com/invite/
>
> [Non-text portions of this message have been removed]
>
>
>


[Non-text portions of this message have been removed]

hi Siddharth,

Nice point. What we are talking here is how much - or to what extent can a
designer understand others( management consultants, developers, etc) and step
into theirs shoes ? Can we solve it the following way ? Just thoughts- feel free
to mashthem up or correct me.

To start with: yes, I think we as designers are very similar in approach to a
management consultant. Our focus varies at times from theirs.
They start with market size, business case etc. they talk nos to prove a point.
And go to the marketing guys for a user -survey or behavior analysis which may
support their number predictions.

We start the other way, we base ourself on behaviour and assume that if the
correct behaviour is captured, then we can design products that customers will
love immensely. So much so that they will buy a phone - which is very costly
comes with half the features, has a bad network lockdown etc etc. ( the iPhone)
So here we beat the mgmt guys :) we keep harping about Target and iPhone and
iPod , we say look at iPhone-- design done correctly can reverse market numbers.

Questions
But did we know that Apple takes a part of the customers per month billing as
revenue. The network carrier, paid Apple some amount from the bill each iPhone
user made. This was a 1st  too.. is this not design. ?

Who decides what is design and where we draw the limits ?
Why is design limited to UI and products ?
Why can't how you talk to other people be a UI ?


Some more Ideas
----------------------------
1) Now as designers, we talk a lot about customer/ user.
Often we do not meet all our users but rely on our own 'judgement' as designers
or we meet a sample set and make personas and try to think of a archetype.

2) We have tools - personas, scenarios. Can we think of "design management
tools"
as a way for a designer to try to at least understand what make a business guy
and a customer tick ?

3) Why can't we treat a Product manager, engineer as our customer ?
In my opinion, as a designer -- you don't need to become a user to design
products. ( though you have to feel the empathy the pain, and solve a real
problem)
similarly you don't need to become an MBA or a management consultant to solve a
business case.

4) And I think as a designer, you are solving a business case anyway.
Though your focus is different from a management consultants.
At times, your focus and his focus will align..
I will quote Don Norman here
-- designers often talk about customer centred thinking. But it seems they are
not applying their own methods to their problems. Step back and see the
situation.

5) Now moving onto business consultants.. (do we have any ex McKInsey, BCG ,
Bain, or any other consultants here on design india ?) They would be the best
people to answer this.
But from what I know of McKinsey, BCG or any mgmt consulting group. This is what
they do to solve a business case
( apart from porter five force and tree decision making etc etc. all frameworks
that we designers already use in a different way)

- understand the real problem. Not what the customer brief is . Sometimes the
brief will be right , mostly it will be half baked.
- they dig deeper, state assumptions. How many petrol pumps in your city ?
- then they explore solutions
make a pilot case and proposals . isn't this user / customered centred design ?




unsettling the status-quo !
Vinay Mohanty








________________________________
From: siddharth Dash <siddharth_dash@...>
To: designindia@...
Sent: Monday, 5 January, 2009 3:25:33 PM
Subject: Re: **designindia** why is Christina so angry ?


Hi Kshitiz,

Just a counter view. If a client needs a solution for a "business case" whom
will he turn to? Design consultant or a business/management consultant?

Next, will you pitch in to provide answers to his business needs like tripling
his profits in 2 years, or expanding his business 3 cities and countries using
any of the "design managment" tools you have learnt? Do you think they are
adequate and potent? What's missing if at all?

This is a question to all of us. The disciplines of Interaction design, user
centred design, human centred design, experience design, critical design etc and
many more new disciplines of design - are they able to answer the above
questions?

Where to do we stand? I current thought which goes on is that "design is for
effects".

Comments please!

Siddharth Dash
AEP PD 1992
Value D Consultancy
Mumbai

--- On Mon, 5/1/09, Kshitiz Anand <kshitiz_anand@ yahoo.com> wrote:

From: Kshitiz Anand <kshitiz_anand@ yahoo.com>
Subject: Re: **designindia* * why is Christina so angry ?
To: designindia@ yahoogroups. co.in
Date: Monday, 5 January, 2009, 2:28 PM

Vinay,
Thats a really interesting post! You point out some important aspects of being
an Interaction Designer these days.

With the changing atmosphere in the field of design, I think that understanding
Business values is an extremely essential tool that the designer should posses.
In the program that I am a part of currently, there is a strong emphasis on the
"Strategies" part of any design. The teams that are made are done in a way to
have a person who has had some background / interest in the business aspects of
the design. Every project has to compulsorily have the Strategies laid out for
its promotion and its success. Some teams have often gone on to make Revenue
Generation Models etc.

As a result of this there have been numerous instances of different Design
school students, going on to win Business Case competitions which were primarily
organized for the Business school people, but made open to all later on. This
therefore showing that the acumen does exist, and perhaps this is a result of
the understanding of the user better with the focus on "User-Centered" Design
and "Humans" in Design and also having a say in the Business part.

More often than not, we have pressed for the introduction of some core business
courses in the program. This I think would only enhance the values possessed by
the designers. I value my design education as equivalent to an MBA, though I may
not be that good at number crunching. But having the training to build up a
proper rationale behind the success of the product in all ways, including the
business point of view is crucial.

So then one may ask whether its too much to ask for a designer to be a Jack of
all trades and be master at none. Well I do understand that the Masters in the
respective fields exists, but I value what one person said to me some time back
about designers. Designers are like bridges. They provide the firm base for the
connection between the different things.
Therefore its our imperative to understand the different things better. While I
do not promote that one needs to become an expert in MBA or business, but a
sincere effort from a designer's point of view of understanding the business (or
others) would only lead to a win win situation.

Regards,

Kshitiz Anand
BDes, IITG, 2005.
MS, Indiana, 2009.
User Experience Designer
http://www.kshitiza nand.com

____________ _________ _________ __
From: vinay mohanty <vinay_iitg2002@ yahoo.com>
To: designindia@ yahoogroups. co.in
Cc: hciidc@yahoogroups. com
Sent: Sunday, 4 January, 2009 1:56:57 PM
Subject: **designindia* * why is Christina so angry ?

I liked this post by Christina Wodtke.

http://www.wodtkeco nsulting. com/view/ why-am-i- so-angry

Now my Questions

Does this sound familiar? As a designer do you ever accept that you don't know
as much business and technology as you should. You don't have to code or be an
MBA but just as we expect product managers, developers to be design
sensitive... .are we as designers business and engg sensitive ?

Do you think there is thin line between visual, interaction,
research business, maths and everything has to gel together ? Do you get
uncomfortable being a interaction designer and secretly wish I was great at
typography
and graphics too ….or understood the big picture? Do you hate the silos we
have
created to manage design groups?

If yes please hit the reply button....if not this post is not for you.

Personally, from my limited experience, I think there is a ceiling a designer
hits.... the debates on whether to use a tab or a link no longer interest me.
What colour font typography etc. too
I mean yes they are very important but if your price or revenue model is bad
then design can't sell it too far .....design can only play cover up to a bad
pricing and badly engineered product. Don’t educate me on apple, ipod, google
clean box .... i know them..... and please don't tell me the design school
line....
' but would that mean you make technology lead design ' ? Well no.

But in a real world you make trade-offs and a designer has to make intelligent
tradeoffs and not what the engg. or product manager says ....
Before you hit the reply
button and make this a personal war, please understand I am not against
designers or 'innovation' or 'creativity' .
I just want to share views and learn on how does someone move from UI product
design to more strategic design and talk abt business model design....

regards
unsettling
the status-quo !
Vinay Mohanty

regards

unsettling the status-quo !
Vinay Mohanty

Add more friends to your messenger and enjoy! Go to http://messenger.
yahoo..com/ invite/

[Non-text portions of this message have been removed]

Download prohibited? No problem. CHAT from any browser, without download. Go to
http://in.webmessen ger.yahoo. com/

[Non-text portions of this message have been removed]

Add more friends to your messenger and enjoy! Go to http://messenger. yahoo.com/
invite/

[Non-text portions of this message have been removed]




       Add more friends to your messenger and enjoy! Go to
http://messenger.yahoo.com/invite/

[Non-text portions of this message have been removed]

Wish you all a very bright new year ahead.
      May this new year bring in the change we seek.

http://www.designticket.com/newyyear_best2009.htm

Warm regards,
  Bala, Nishma, Team Ticket

Ticket Design Pvt Ltd
www.ticketdesign.com


[Non-text portions of this message have been removed]

Hi Kshitiz,
 
Just a counter view. If a client needs a solution for a "business case" whom
will he turn to? Design consultant or a business/management consultant?
 
Next, will you pitch in to provide answers to his business needs like tripling
his profits in 2 years, or expanding his business 3 cities and countries using
any of the "design managment" tools you have learnt? Do you think they are
adequate and potent? What's missing if at all?
 
This is a question to all of us. The disciplines of Interaction design, user
centred design, human centred design, experience design, critical design etc and
many more new disciplines of design - are they able to answer the above
questions?
 
Where to do we stand? I current thought which goes on is that "design is for
effects".
 
Comments please!
 
Siddharth Dash
AEP PD 1992
Value D Consultancy
Mumbai

--- On Mon, 5/1/09, Kshitiz Anand <kshitiz_anand@...> wrote:

From: Kshitiz Anand <kshitiz_anand@...>
Subject: Re: **designindia** why is Christina so angry ?
To: designindia@...
Date: Monday, 5 January, 2009, 2:28 PM






Vinay,
Thats a really interesting post! You point out some important aspects of being
an Interaction Designer these days.

With the changing atmosphere in the field of design, I think that understanding
Business values is an extremely essential tool that the designer should posses.
In the program that I am a part of currently, there is a strong emphasis on the
"Strategies" part of any design. The teams that are made are done in a way to
have a person who has had some background / interest in the business aspects of
the design. Every project has to compulsorily have the Strategies laid out for
its promotion and its success. Some teams have often gone on to make Revenue
Generation Models etc.

As a result of this there have been numerous instances of different Design
school students, going on to win Business Case competitions which were primarily
organized for the Business school people, but made open to all later on. This
therefore showing that the acumen does exist, and perhaps this is a result of
the understanding of the user better with the focus on "User-Centered" Design
and "Humans" in Design and also having a say in the Business part.

More often than not, we have pressed for the introduction of some core business
courses in the program. This I think would only enhance the values possessed by
the designers. I value my design education as equivalent to an MBA, though I may
not be that good at number crunching. But having the training to build up a
proper rationale behind the success of the product in all ways, including the
business point of view is crucial.

So then one may ask whether its too much to ask for a designer to be a Jack of
all trades and be master at none. Well I do understand that the Masters in the
respective fields exists, but I value what one person said to me some time back
about designers. Designers are like bridges. They provide the firm base for the
connection between the different things.
Therefore its our imperative to understand the different things better. While I
do not promote that one needs to become an expert in MBA or business, but a
sincere effort from a designer's point of view of understanding the business (or
others) would only lead to a win win situation.

Regards,

Kshitiz Anand
BDes, IITG, 2005.
MS, Indiana, 2009.
User Experience Designer
http://www.kshitiza nand.com

____________ _________ _________ __
From: vinay mohanty <vinay_iitg2002@ yahoo.com>
To: designindia@ yahoogroups. co.in
Cc: hciidc@yahoogroups. com
Sent: Sunday, 4 January, 2009 1:56:57 PM
Subject: **designindia* * why is Christina so angry ?

I liked this post by Christina Wodtke.

http://www.wodtkeco nsulting. com/view/ why-am-i- so-angry

Now my Questions

Does this sound familiar? As a designer do you ever accept that you don't know
as much business and technology as you should. You don't have to code or be an
MBA but just as we expect product managers, developers to be design
sensitive... .are we as designers business and engg sensitive ?

Do you think there is thin line between visual, interaction,
research business, maths and everything has to gel together ? Do you get
uncomfortable being a interaction designer and secretly wish I was great at
typography
and graphics too ….or understood the big picture? Do you hate the silos we
have
created to manage design groups?

If yes please hit the reply button....if not this post is not for you.

Personally, from my limited experience, I think there is a ceiling a designer
hits.... the debates on whether to use a tab or a link no longer interest me.
What colour font typography etc. too
I mean yes they are very important but if your price or revenue model is bad
then design can't sell it too far .....design can only play cover up to a bad
pricing and badly engineered product. Don’t educate me on apple, ipod, google
clean box .... i know them..... and please don't tell me the design school
line....
' but would that mean you make technology lead design ' ? Well no.

But in a real world you make trade-offs and a designer has to make intelligent
tradeoffs and not what the engg. or product manager says ....
Before you hit the reply
button and make this a personal war, please understand I am not against
designers or 'innovation' or 'creativity' .
I just want to share views and learn on how does someone move from UI product
design to more strategic design and talk abt business model design....

regards
unsettling
the status-quo !
Vinay Mohanty

regards

unsettling the status-quo !
Vinay Mohanty

Add more friends to your messenger and enjoy! Go to http://messenger.
yahoo..com/ invite/

[Non-text portions of this message have been removed]

Download prohibited? No problem. CHAT from any browser, without download. Go to
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[Non-text portions of this message have been removed]
















       Add more friends to your messenger and enjoy! Go to
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[Non-text portions of this message have been removed]

"Innovation Toolkit" workshop



Date                             Wednesday, 14 January 2009



Time                            9.00 AM to 5.30 PM



Venue                          MCCIA Trade Towers
                                      ICC Complex, 403, Senapati Bapat
Road, Pune 411016



Charges                       Rs. 2, 000 per person
Includes instructional fees and materials



This workshop will provide an overview of the innovation process and is
intended to show how select specific modes and frameworks work together
to generate new ideas, opportunities, and strategic roadmaps. The
sessions will cover the full range of the innovation process from
understanding users, context, framing insights and exploring concepts to
frame solutions and realize offerings. Useful tools and frameworks that
support various modes in the innovation process will be introduced.



Zachary Jean Paradis, Experience Strategist with the design and
technology consultancy Sapient and Adjunct Faculty at Illinois Institute
of Technology's Institute of Design, will lead a one day workshop
covering frameworks for how to think about Innovation and to apply tools
to be successful doing it.



We look forward to your participation / participants from your company
for this workshop. Please direct any queries you have to me at +91 –
9921378687 or mail hrridaysh@...
<mailto:hrridaysh@...>



Overview

Almost every professional magazine, journal, conference, and conference
room is awash with the term "Innovation". There is a great deal
of discussion about why it is critical for the success and growth of
businesses. Many of these discussions search to "find the innovation
sweet spot," "fire up the innovation machine," or "drive
growth through innovation."

Despite the fact that there is much talk about the strategic need for
innovation, very few clearly know "how" to create innovation
repeatedly and reliably. Just talking and thinking about innovation
won't make a business successful. Businesses, and the people within
them, need to master the practice of "how" to innovate in order
to harness its power.

Workshop Schedule

     *  Strategies for Innovation - how to think about Innovation
     *  Seeing the World with New Eyes - finding opportunities in markets
     *  Identifying Opportunities and Exploring Concepts - finding
patterns in key trends and user insights
     *  Evaluating Concepts and Developing Integrated Roadmaps - Turning
ideas into reality

Facilitator



Zachary Jean Paradis is a strategist, designer, and author obsessed with
positively transforming people's lives. He is employed with the
human-centered consulting firm Sapient Corporation



His background in design, business, social sciences, and technology has
prepared him to work with companies to become more successful
innovators. He believes methods and design thinking can be used
strategically and manifest themselves in companies by creating organic
growth through flexible process, an open culture, and more compelling
products and services.



Companies and clients with whom he has worked include: Allstate,
Amazon.com, Citidel Group, Four Points Digital, Hyatt, JAM Productions,
KBA Marketing, MCI, Microsoft, Navigant Consulting, Platinum
Technologies, Phillip Morris, Miller Brewing, RadioWave, RollingStone,
SAP, SPIN, Unilever, Universal Music Group, Yahoo!, among others.



Registration



     1.  Call +91 9921378687
     2.  Send an email to hrridaysh@...
<mailto:hrridaysh@...>



About us



Elephantversity is an initiative of Elephant Strategy + Design.
Elephantversity has initiated Elephantversity Institute of Innovation
– India's first institute of innovation. The institute has been
created in response to increasing industry need for trained Innovation
Leaders. Visit www.elephantversity.com <http://www.elephantversity.com/>
for more details.



Hrridaysh Deshpande

Elephantversity Institute of Innovation

13 Kumar Srushti, Survey No. 1

Pashan NDA Road

Pune 411 021

Maharashtra, India

Tel.: +91 - 20-22951055/59, 22951160 / 61

Fax: +91 - 20-22951055

Mobile: +91 – 0 - 9921378687

Web: www.elephantversity.com <http://www.elephantversity.com/>





[Non-text portions of this message have been removed]

Vinay,
Thats a really interesting post! You point out some important aspects of being
an Interaction Designer these days.

With the changing atmosphere in the field of design, I think that understanding
Business values is an extremely essential tool that the designer should posses.
In the program that I am a part of currently, there is a strong emphasis on the
"Strategies" part of any design. The teams that are made are done in a way to
have a person who has had some background / interest in the business aspects of
the design. Every project has to compulsorily have the Strategies laid out for
its promotion and its success. Some teams have often gone on to make Revenue
Generation Models etc.

As a result of this there have been numerous instances of different Design
school students, going on to win Business Case competitions which were primarily
organized for the Business school people, but made open to all later on. This
therefore showing that the acumen does exist, and perhaps this is a result of
the understanding of the user better with the focus on "User-Centered" Design
and "Humans" in Design and also having a say in the Business part.

More often than not, we have pressed for the introduction of some core business
courses in the program. This I think would only enhance the values possessed by
the designers. I value my design education as equivalent to an MBA, though I may
not be that good at number crunching.  But having the training to build up a
proper rationale behind the success of the product in all ways, including the
business point of view is crucial.

So then one may ask whether its too much to ask for a designer to be a Jack of
all trades and be master at none. Well I do understand that the Masters in the
respective fields exists, but I value what one person said to me some time back
about designers. Designers are like bridges. They provide the firm base for the
connection between the different things.
Therefore its our imperative to understand the different things better. While I
do not promote that one needs to become an expert in MBA or business, but a
sincere effort from a designer's point of view of understanding the business (or
others)  would only lead to a win win situation.

Regards,

Kshitiz Anand
BDes, IITG, 2005.
MS, Indiana, 2009.
User Experience Designer
http://www.kshitizanand.com






________________________________
From: vinay mohanty <vinay_iitg2002@...>
To: designindia@...
Cc: hciidc@yahoogroups.com
Sent: Sunday, 4 January, 2009 1:56:57 PM
Subject: **designindia** why is Christina so angry ?


I liked this post by Christina Wodtke.

http://www.wodtkeco nsulting. com/view/ why-am-i- so-angry

Now my Questions

Does this sound familiar? As a designer do you ever accept that you don't know
as much business and technology as you should. You don't have to code or be an
MBA but just as we expect product managers, developers to be design
sensitive... .are we as designers business and engg sensitive ?

Do you think there is thin line between visual, interaction,
research business, maths and everything has to gel together ? Do you get
uncomfortable being a interaction designer and secretly wish I was great at
typography
and graphics too ….or understood the big picture? Do you hate the silos we
have
created to manage design groups?

If yes please hit the reply button....if not this post is not for you.

Personally, from my limited experience, I think there is a ceiling a designer
hits.... the debates on whether to use a tab or a link no longer interest me.
What colour font typography etc. too
I mean yes they are very important but if your price or revenue model is bad
then design can't sell it too far .....design can only play cover up to a bad
pricing and badly engineered product. Don’t educate me on apple, ipod, google
clean box .... i know them..... and please don't tell me the design school
line....
' but would that mean you make technology lead design ' ? Well no.

But in a real world you make trade-offs and a designer has to make intelligent
tradeoffs and not what the engg. or product manager says ....
Before you hit the reply
button and make this a personal war, please understand I am not against
designers or 'innovation' or 'creativity' .
I just want to share views and learn on how does someone move from UI product
design to more strategic design and talk abt business model design....


regards
unsettling
the status-quo !
Vinay Mohanty

regards

unsettling the status-quo !
Vinay Mohanty

Add more friends to your messenger and enjoy! Go to http://messenger. yahoo.com/
invite/

[Non-text portions of this message have been removed]




       Download prohibited? No problem. CHAT from any browser, without download.
Go to http://in.webmessenger.yahoo.com/

[Non-text portions of this message have been removed]

Happy New Year!
-----------------------------
Online Journal of HCI Vistas
Design Research / Article 1.Jan. 2009 /Vol-V
--------------------------------------------------------------------
Culture and Personas Perception by Dr. Lene Nielsen
 
A persona is fictitious user constructed from different forms of field data..
The data can originate from a combination of questionnaires, interviews,
observations, probes etc. The designer uses the persona to imagine the end
user’s design preferences and to imagine the needs that the future design can
solve...
 
To read more-
http://www.hceye.org/UsabilityInsights/?p=101
 
UX Design / Vol-IV / Dec. 2008
Magic Fairy Tales as Source for Interface Metaphors by Vladimir Averbukh
(Russia)
http://www.hceye.org/UsabilityInsights/?p=99
 
 
Submit your articles at-
dineshkatre@...
--------------------------------------------------------------------------------\
------------------------------
Online Journal of HCI Vistas is an initiative launched for encouragement of UX
practitioners. We are grateful to those who have generously reciprocated and
extended their valuable support to strengthen this humble beginning.


       Add more friends to your messenger and enjoy! Go to
http://messenger.yahoo.com/invite/

[Non-text portions of this message have been removed]

I draw your kind attention that IDC website (InDeAs - India Design
Association http://www.in-de-as.org)  display irrelevant information.



Require some authority to rectify the content.



Happy new year 2009 to Design India group.



Sanjay Punjabi

Surat


+ + + + + +



From: designindia@... [mailto:designindia@...]
On Behalf Of Ravi Poovaiah
Sent: 01 January 2009 PM 11:52
To: seminar
Subject: **designindia** Talks on Design Research by Prof. John Gero at IDC,
IIT Bombay



Prof. John Gero will be visiting IDC, IIT Bombay on the 5th and the 6th of
Jan, and will be giving two talks to faculty and PhD students of IDC.
These talks are open to students, professionals and faculty from other
institutions.

Please go through the details of the following event, and register at the
earliest.

*Talks on Design Research by Prof. John Gero at IDC, IIT Bombay*

*Dates: Time | Topic | Venue*

Monday, January 5: 2:30 PM | Design Research Methodology | at IDC, IIT
Bombay

Tuesday, January 6: 9:30 AM | Computational Modelling in Design | at IDC,
IIT Bombay

*Cost*

The talks are free for all to attend. Registration however is necessary as
the space which hosts the talk is limited.

*Who should attend?*

Individuals interested in design research, more specifically in Cognitive
studies of designing, computational modelling in design and validation in
design research would find these talks helpful.

*About the Speaker*

John Gero is a Research Professor at the Krasnow Institute for Advanced
Study and at the Volgenau School of Information Technology and Engineering,
George Mason University. Formerly he was Professor of Design Science and
Co-Director of the Key Centre of Design Computing and Cognition, at the
University of Sydney. He is the author or editor of 46 books and over 550
papers and book chapters in the fields of design science, design computing,
artificial intelligence, computer-aided design, design cognition and
cognitive science. He has been a Visiting Professor of Architecture, Civil
Engineering, Cognitive Science, Computer Science, Design and Computation or
Mechanical Engineering at MIT, UC-Berkeley, UCLA, Columbia and CMU in the
USA, at Strathclyde and Loughborough in the UK, at INSA-Lyon and Provence in
France and at EPFL-Lausanne in Switzerland.

He is on the editorial boards of numerous journals related to design
science, computer-aided design, artificial intelligence and knowledge
engineering and is the chair of the international conference series
Artificial Intelligence in Design, the new conference series Design
Computing and Cognition and the international conference series
Computational and Cognitive Models of Creative Design. More information at

http://mason.gmu.edu/~jgero/

*Registration*

Seats are limited. To register, please email the following details to
seminar@... <mailto:seminar%40idc.iitb.ac.in>

Name

Email

Institution

Telephone

Seats are limited. IDC will confirm participants which have been registered
successfully; registration is on a first-come-first-serve basis.

--
Be a part of:

+ + + + + +
InDeAs - India Design Association
http://www.in-de-as.org
+ + + + + +
The world of design in India
http://www.designinindia.net
+ + + + + +

[Non-text portions of this message have been removed]





[Non-text portions of this message have been removed]

Call for Submissions



From this edition of India Design Festival (IDF) we have decided to
include one day of presentations by designers. We have planned a special
one day session during the festival for this. The day planned during the
current IDF is February 09, 2009.



This is the call to all designers, design firms, companies with design
departments, independent professionals, design students and academics.



Objectives



·         We are looking to showcase work of designers from different
design disciplines done and commissioned in the year 2008.

·         The objective of this special session is to exhibit
exemplary work done by designers.

·         Create a platform for designers to showcase their work.

·         The platform to serve as an information source as to the
applicability of design in various instances.

·         Demonstrate that investment in design impacts overall
business success

·         Celebrate effectiveness in all design disciplines

·         Highlight the critical role of design in enhancing quality
of life

·         Reinforce the value of strong client/designer partnerships



Why should you participate?



·         Selected entrants will make presentations on February 09,
2009 in a day long session convened for the purpose.

·         Selected entries will be presented on the India Design
Festival website throughout the year till the next India Design Festival

·         With the support of a sponsor, the organizers will try to
publish the selected entries as India Design Year Book 2008



Timeline:



Submissions must be received by Saturday, January 17, 2009
Selections will be announced on or before Saturday, January 24, 2009

Fee:

No fee for submission.

Categories



Submissions could be made in any of the category mentioned below



·         Graphic Design / Visual Communication

·         Product Design / Industrial Design

·         Architecture

·         Apparel / Fashion design

·         Motion graphics, animation & new media design

·         Interior Design

·         Landscape Design

·         Textile Design

·         Urban planning / Design

·         Multidisciplinary



Eligibility



·         Submission Projects must have been completed in the year
2008

·         Only commissioned projects could be submitted.

·         You may submit as many entries as you wish in the
categories outlined.

·         However, you must make each submission separately with an
individual registration form.

·         If a project falls into more than one applicable category,
we encourage you to apply to the category best suited to your
submission.



Submission Summary + Visual Materials



Please provide an overview of your submission including the name of
project, name of client, reason for execution of project, objectives of
project. Include the project's date of completion. Explain how your
submission addresses the criteria of Function, Aesthetics and
Innovation. The summary should not be more than one A-4size page. The
submission has to be supported by 5 different images of the project in a
PDF Format. File size should not be more than 2 MB. Name the file with
the name of your project.



Registration Form



Please complete the attached Registration Form, and include it with your
submission.



Submission Guidelines:



·         Submission could be an individual submission or on behalf
of a company / organization

·         In case of an individual submitting his / her work, proper
clearance from the design firm / organization / company has to accompany
the submission stating that the individual is allowed to present the
work.

Submission Address:

Send via email to:

submissionidf@...
<mailto:submissionidf@...>

with designer/firm name in subject line.

Questions?

Please email:

enquireidf@... <mailto:enquireidf@...>

Review Process



Each submission will be reviewed on the basis of: (1) Submission
Summary; (2) Implementation of purpose or process; (3) Aesthetics and
visual impact; (4) Quality of technique and execution; and (5)
Innovation of design.



Important



·         The entrant will have to make the podium presentation of
his / her entry during the session on February 09, 2009

·         The cost of travel, stay and other costs will be borne by
the entrant

·         The organizers decisions are final.

·         The organizers will not be responsible for submissions
without both the permission of the client and the design firm.

·         Copyright of the submissions remains with the entrant,
however by making an entry, the designer and the client assign the right
to publish, exhibit or promote the contents of the submission or an
edited version of the same to the India Design Festival without seeking
further permission.

·         In order to make a convincing case for submission, an
entrant may choose to include information of a confidential nature. In
such a case, entrants must provide two (2) versions of their submissions
- one of which is suitable for publication, exhibition and promotion.
Any material which is not for publication or exhibition must be marked
clearly on the page(s) where this information appears.



Registration Information



There is no preformatted registration form. With each submission kindly
include the following information which would be treated as registration
information.



·         Name of designer

·         Organization

·         Position within organization

·         Category of submission

·         Name of Project

·         Communication details such as address, telephone numbers
including cell phone number, email id, website, etc.

·         A declaration with the following text



I, the undersigned, acknowledge that I have read and understand the
terms and conditions of participation in the "Designers
Presentation" during India Design Festival. I certify that the
information provided by me in the submission summary is true and
complete to the best of my knowledge. I am entitled to enter the work
and I have all the necessary permissions to do so. I am entering the
work on my own volition and in any event, I will be wholly responsible
for the consequences. I submit to the discretion of the organizers and
their decision shall be final and binding on me.



[Non-text portions of this message have been removed]

Dear Vinay
You could join a group called Transforming Transformation on GoogleGroups to
address these questions. It is led by G K VanPatter of NextD to address the
issues of Strategic Design that are not addressed by the various Silos in
Design Publishing.
<http://groups.google.com/group/transforming><http://groups.google.com/group/tra\
nsforming>

You are welcome to look at my blog, Design for India, for concerns across
disciplines.
<Design for Politics & Good Governance: Electoral process and Design for
India<http://design-for-india.blogspot.com/2009/01/design-for-politics-good-gove\
rnance.html>
>

With warm regards

M P Ranjan
from my iMac at home on the NID campus
5 January 2009 at 3.45 am IST

-------------------------------------------------------------

Prof M P Ranjan
Faculty of Design
Head, Centre for Bamboo Initiatives at NID (CFBI-NID)
Chairman, GeoVisualisation Task Group (DST, Govt. of India) (2006-2008)
National Institute of Design
Paldi
Ahmedabad 380 007 India

Tel: (off) 91 79 26623692 ext 1090
Tel: (res) 91 79 26610054
Fax: 91 79 26605242

email: ranjanmp@...
web site: http://homepage.mac.com/ranjanmp
web domain: http://www.ranjanmp.in
blog: <http://www.design-for-india.blogspot.com>
education blog: <http://www.design-concepts-and-concerns.blogspot.com>
education blog: http://www.visible-information-india.blogspot.com

------------------------------------------------------------

On Mon, Jan 5, 2009 at 12:56 AM, vinay mohanty <vinay_iitg2002@...>wrote:

>   I liked this post by Christina Wodtke.
>
> http://www.wodtkeconsulting.com/view/why-am-i-so-angry
>
> Now my Questions
>
> Does this sound familiar? As a designer do you ever accept that you don't
> know
> as much business and technology as you should. You don't have to code or be
> an
> MBA but just as we expect product managers, developers to be design
> sensitive....are we as designers business and engg sensitive ?
>
> Do you think there is thin line between visual, interaction,
> research business, maths and everything has to gel together ? Do you get
> uncomfortable being a interaction designer and secretly wish I was great at
> typography
> and graphics too ….or understood the big picture? Do you hate the silos we
> have
> created to manage design groups?
>
> If yes please hit the reply button....if not this post is not for you.
>
> Personally, from my limited experience, I think there is a ceiling a
> designer
> hits.... the debates on whether to use a tab or a link no longer interest
> me.
> What colour font typography etc. too
> I mean yes they are very important but if your price or revenue model is
> bad
> then design can't sell it too far .....design can only play cover up to a
> bad
> pricing and badly engineered product. Don't educate me on apple, ipod,
> google
> clean box .... i know them..... and please don't tell me the design school
> line....
> ' but would that mean you make technology lead design ' ? Well no.
>
> But in a real world you make trade-offs and a designer has to make
> intelligent
> tradeoffs and not what the engg. or product manager says ....
> Before you hit the reply
> button and make this a personal war, please understand I am not against
> designers or 'innovation' or 'creativity'.
> I just want to share views and learn on how does someone move from UI
> product
> design to more strategic design and talk abt business model design....
>
>
> regards
> unsettling
> the status-quo !
> Vinay Mohanty
>
> regards
>
> unsettling the status-quo !
> Vinay Mohanty
>
> .
>
>
>


[Non-text portions of this message have been removed]

Greetings! 

A group of enthusiasts are organizing IdeaCamp Pune on January 17, 2009,
Saturday with the goal of bringing together interesting people to share
ideas and learn from each other. This is the second edition of this
camp. To know more about the 'idea' behind the IdeaCamp, please
view: http://barcamp.org/IdeaCampPune2
<http://www.linkedin.com/redirect?url=http%3A%2F%2Fbarcamp%2Eorg%2FIdeaC\
ampPune2&urlhash=It4D&_t=disc_detail_link>  

At IdeaCamp everyone helps each other flesh our ideas. When you share
ideas with others, there may be a bunch of people who would criticize
it. And that's great news. That is exciting! In such an environment
great conversations start where people in various roles share
perspectives from several disciplines. 
I would like to invite all you designers to share your ideas or help
others in ideating. It will be nice to have people put their
collective inputs building robust concept models. 

Thanks for reading! 
Harrshada Deshpande 

http://designecology.blogspot.com/
<http://www.linkedin.com/redirect?url=http%3A%2F%2Fdesignecology%2Eblogs\
pot%2Ecom%2F&urlhash=QjGx&_t=disc_detail_link>


[Non-text portions of this message have been removed]

Hi,
Looking for some help & guidance.
Anyone is here from Mindtree?

Regards
vivek
Bangalore





[Non-text portions of this message have been removed]

Dear Vinay,

Thanks for your post, and thanks for the link to the blog.

You summarized it beautifully, "... in a real world you make trade-offs and a
designer has to make intelligent
tradeoffs and not what the engg. or product manager says .... please understand
I am not against
designers or 'innovation' or 'creativity'. I just want to share views and learn
on how does someone move from UI product design to more strategic design and
talk abt business model design...."

These days, it is increasingly less controversial to state that we must reflect
on what we do, that design thinking must be strategic, that we require empirical
research as the foundation of advanced design for good solutions in the real
world.

Back in the late 1980s, Scandinavian design schools were not interested in
strategic design. As a result, I developed the first course in strategic design
for a business school. This led to a professorial appointment at the Norwegian
School of Management, something that served me well, as it gave me time for
serious design research in an era when the design schools did not support
research. That, in turn, brought me to where I work now, at a university-based
design school.

It is no coincidence that several of the leading design schools on the Business
Week 60 list are actually business schools.

To design effectively requires solving the problems that our clients bring us.
This requires a rich array of skills and knowledge. Thanks for pointing this
out.

Warm regards,

Ken




Ken Friedman, PhD, DSc (hc), FDRS
Professor
Dean

Swinburne Design
Swinburne University of Technology
Melbourne, Australia

Telephone +61 3 9214 6755
www.swinburne.edu.au/design

I liked this post by Christina Wodtke.

http://www.wodtkeconsulting.com/view/why-am-i-so-angry


Now my Questions

Does this sound familiar? As a designer do you ever accept that you don't know
as much business and technology as you should. You don't have to code or be an
MBA but just as we expect product managers, developers to be design
sensitive....are we as designers business and engg sensitive ?

Do you think there is thin line between visual, interaction,
research business, maths and everything has to gel together ? Do you get
uncomfortable being a interaction designer and secretly wish I was great at
typography
and graphics too ….or understood the big picture? Do you hate the silos we
have
created to manage design groups?

  If yes please hit the reply button....if not this post is not for you.

Personally, from my limited experience, I think there is a ceiling a designer
hits.... the debates on whether to use a tab or a link no longer interest me.
What colour font typography etc. too
I mean yes they are very important but if your price or revenue model is bad
then design can't sell it too far .....design can only play cover up to a bad
pricing and badly engineered product. Don’t educate me on apple, ipod, google
clean box .... i know them..... and please don't tell me the design school
line....
' but would that mean you make technology lead design ' ? Well no.

But in a real world you make trade-offs and a designer has to make intelligent
tradeoffs and not what the engg. or product manager says ....
Before you hit the reply
button and make this a personal war, please understand I am not against
designers or 'innovation' or 'creativity'.
I just want to share views and learn on how does someone move from UI product
design to more strategic design and talk abt business model design....



regards
unsettling
the status-quo !
Vinay Mohanty






regards


unsettling the status-quo !
Vinay Mohanty


       Add more friends to your messenger and enjoy! Go to
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dear all

sharing this article in business week featuring emergence of Indian Design
industry. The article has quite a few lines and of recognition for Indian
designers, the tile is skeptical though.

http://www.businessweek.com/magazine/content/08_48/b4110063173676.htm

Regards and seasons greetings

Asutosh Kar
Alumni, PG Graphic Design
NID, 2008

wishing you peace & beauty in 2009.

from us all,
culture unplugged studios
www.cultureunplugged.com






Team at C. U. Studios

Culture Unplugged Studios
www.cultureunplugged.com
India | USA | New Zealand





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--
graphically yours

vishal ambasana

sa graphic
(a division of gujarat printers)
306, sorath plaza,
bhaktinagar station road no. 2
rajkot - 360 002


0281 2468027
09825044944




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>
>
>

>
>
>
>
>
>
> --
> graphically yours
>
> vishal ambasana
>
> sa graphic
> (a division of gujarat printers)
> 306, sorath plaza,
> bhaktinagar station road no. 2
> rajkot - 360 002
>
>
> 0281 2468027
> 09825044944



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