STRATEGIC PLAN FOR LOK SABHA ELECTIONS 2009


• INCREASE THE REACH OF THE CAMPAIGN.

• MAKE IT MOST EFFICIENT FOR BETTER SUCCESS!

Plan Includes training camp for campaign managers & election co-
coordinators.

This document is a guide to a strategy for efficient campaign
management!

This unique and winning strategy was used by Barack Obama to become
the `President of the United States'.

Important points of this strategy:

 Communications with the voters.
 Political strategy to gain voter attention.
 Technology strategy to `Win' the Vote.
Communications strategy places the Voter (`You') – this `you' covers
all voters that the candidate wants to communicate with; at the
center of the political campaign.
Communication with the Voter should be informal & as a conversation;
it must NOT appear as a pre – written speech or a lecture.
Technology strategy is simple: Use all modern technology to grab the
attention of the voter AND keep the voter involved with the party /
candidate's message; at all times.
o Technology can be used to send the party / candidate message
across average of (4) lac voters per constituency, using the mobile
phone SMS mode.
o Added use is that of Internet
(email/chat/blog/website/interactive forums).
o Mobile & Internet can be effective in raising funds,
collecting email addresses, mobile numbers for direct messaging to
all voters, and to keep the voters attracted to the party/ candidates
message.
o Importantly; mobile messaging can be used to send the party /
candidate's correct message to the voters; without being dependent on
TV media.
o Technology can ensure a positive public opinion, raise the
party / candidate's profile, assure a larger voter turn-out on
Election Day AND is most cost effective.
NEW METHOD OF PROPOGANDA:
 In touch with grass-root workers at all times through SMS &
email.
 Use of web-site to keep the workers & the voters constantly
informed.
 Image promotion of Party / Candidate using SMS/MMS/Internet.
 Use mobile phone SMS & internet to raise funds.
THE TRAINING CAMP FOR ELECTION MANAGERS & CAMPAIGNERS:
- Campaign Planning
- Organizing the field / grass-root workers
- Constant & Effective communications
- Media relations – Press / Radio / TV / Internet / Email / SMS
- Legal Fund Raising strategies
- Management of the total campaign – from START to WIN
METHOD OF TRAINING:
• (1) Day – 10 hour Intensive training seminar for (5) nominees
of every candidate.
• Training to the Key Staff members who plan & coordinate the
election campaign.
• Maximum 35 persons per training session each day.
• Experts will advise the trainees in areas of: Effective
communications, planned management, team-work, planning areas of
individual responsibility, profile exposure, and effective image
marketing.
• Seminar includes discussions, debates, case studies, speech
methodology and approach to voters on an individual basis.
• Last hour dedicated to `dress rehearsals' of effective
electioneering.
• Dinner & Dissection of topics with known personalities from
Media & Politics.

TRAINING COORDINATORS:

1) Sh. Robinder Sachdev President – IMAGINDIA
INSTITUTE.
2) Sh. Sanjay Matkar Director – KACE &
Solutions Group BVI.
3) Sh. Ranjit Singh Private Equity
Manager – Prime Bank.
4) Sh. S. Sreenivas Director – Evoice
Telecom Inc.

TRAINING PROGRAM DESIGNERS:

a) Dr. Chris Van der Merwe President – Evoice Telecom Inc
b) Dr. Ashutosh Das Faculty of Sciences,
Univ. of Edinburg
c) Dr. Raman Shivanandan Faculty of Political
Sciences, Univ. of Virginia
d) Dr. Robert Buccino Asst. Dean, Americus Univ,
New Hampshire

K.A.C.E – Private Consulting Services for Political Campaigns.

- Preparation of the Candidate Profile & Talking point training.
- Candidate Staff Training: - Campaign management,
organization, communications & integration strategies.
- SMS/ phone/ Email: New media communications design &
deployment.
- Online/ Website presence of the Candidate.
- Media Center: - Pushing the candidate message & profile
across Internet/SMS/TV/Radio and Print press on a daily basis.
- Fund raising strategies per the EC rules & regulations.
- EC rules compliance advice.